It is important that a set of Primary and Secondary key words are agreed which will form the basis of the SEO
promotion. Once agreed these may then be liberally inserted into relevant places on the site to increase the
relevance for those keywords and phrases. Primary keywords and phrases are homeowners who appear often
throughout your website. Secondary keywords and phrases are those that appear on specific pages or sections of
the website. Generally conversing, the more words in a phrase the less the competition from other websites.
Nevertheless, it is also likely that there is fewer people searching for these. It is no good being number 1 on Google
for a phrase that nobody ever searches for and so a balance ought to be reached. SEO consultants who claim they
can get you to number 1 on Yahoo aren't lying; its just that the search term are going to be so obscure that nobody
will ever do it. If you had an internet site dedicated to "purple spitting frogs", you can be certain of a number 1 spot.
Some keywords and phrases have a great deal competition that it would very difficult to appear high up the SERP
without a very big budget. Therefore, finding a niche is very important.
It is better to appear at the top of Google for a Key phrases or phrase that only 500 people search for each month
than on position 200 to get a phrase that 50, 000 people look for each month. Finding the right key terms therefore is
the foundation for your SEO campaign. Here, we aim to create a list of 50 to 100 keywords and phrases against
which we will analyze both the search frequency and the competition. From this we may use a statistical method for
identifying the best selection that will afford the best results. The following steps may be followed, some of which are
iterative: - Analyze your existing website to identify words that already naturally show up, -Analyze your
competitor's websites to see what keywords and key phrases they use. Tools exist to help with this process -Come up
with alternative phrases with regard to these keywords e. grams. "social housing consultants", "social lodging
consultancy", "social housing talking to ". Once all over again, tools exist to help with this process -
Come up which includes a good mix of 1, 2, 3 and 4 word phrases Once we have the list of key terms we can then
use these to uncover the number of look ups made each month and may be websites that contain a lot of these
results. Once again, tools exist that assist in the way including Google's own number of tools. At the end from this
process we should have a few key words and phrases that are to be the cornerstone of the SEO campaign but will
still be refined over time. For instance, to support new articles that appears on the site.
SEO | Search Engine Optimisation