SEO Upper Poppleton
It is important that a set of Primary and Secondary keywords and key phrases are agreed which will form the basis of
the SEO campaign. Once agreed these may then be liberally inserted into relevant places on the website to increase
the relevance for those key words. Primary keywords and phrases are the ones that appear often throughout a web
site. Secondary keywords and phrases are homeowners who appear on specific pages or parts of the website.
Generally speaking, the more words in a phrase the less the others from other websites. However, it is also likely that
there would be fewer people searching for these. It is no good being number 1 on Google for a phrase that nobody
ever searches for and so a balance has to be reached. SEO consultants who claim they can get you to number 1 on
Yahoo aren't lying; its just that the search term are going to be so obscure that nobody will ever work with it. If you
had a web site dedicated to "purple spitting frogs", you could be certain of a number 1 spot. Some keywords and
phrases have so much competition that it becomes very difficult to appear high up the SERP without a very big
budget. Therefore, finding a niche is very important.
It is better to appear others in terms of Google for a Key phrases or phrase that only 500 people search for each
month than on position 200 to get a phrase that 50, 000 people look for each month. Finding the right keywords and
key phrases therefore is the foundation for your SEO campaign. Here, we aim to come up with a list of 50 to 100 key
terms against which we will analyze both search frequency and their competitors. From this we incorporate the use of
a statistical method for identifying the most effective selection that will attributes needed best results. The following
steps would be followed, some of that happens to be iterative: - Analyze your existing website to identify words and
phrases that already naturally appear, -Analyze your competitor's sites to see what keywords and phrases they use.
Tools exist to help with this process -Come up with alternative phrases with regard to these keywords e. g. "social
housing consultants", "social homes consultancy", "social housing talking to ". Once all over again, tools
exist to help with this process -Come up using a good mix of 1, two, 3 and 4 word phrases Once we have the list of
keywords and phrases we can then use these to uncover the number of searches made each month and the number
of websites that contain these results. Once again, tools exist that assist along the way including Google's own
number of tools. At the end from this process we should have a few key words and phrases that need to be the
cornerstone of this SEO campaign but will continue to be refined over time. For example, to support new articles that
appears on the website.
SEO York Search Engine Optimisation