You wouldn't expect show up high up on the SERP to get a word or phrase that doesn't appear very often or never
on your website. Accordingly, in order to attract the attention of the major search engines, we must ensure that our
key phrases and words actually appear on the website. This will unfortunately involve some tweaks or even re-writes
with pages or articles to be able to thread these keywords and phrases into the website. There are several areas
where these keywords and phrases should appear. Examples are generally: - Page Content which include articles -
Page Descriptions - the written text that appears in the top of your browser whenever you visit a website. It's|This is
certainly also used in some search engine listings in the search outcomes. This information is added using "meta tags"
that happens to be hidden in the web site source code. If the page is editable which has a content management
system (CMS) they are able to usually be edited specifically - Keywords - Additionally hidden in meta tags and made
use of by some search engines - URLs - it is better to have a web site named "... /strategic-asset-management. html"
than "... /page2. html Once again you can find tools to help test the relevance of a page with regard to keywords
and phrases. This is an iterative process and to some extent trial and error. The key thing is to keep the language as
natural as possible whilst using the key words as often as probable - without going over the top. Too much keyword
density can lead to search engines such as Google removing a site from their index, when it suspects foul enjoy.
Google uses a voting process to rank websites and pages the best way of importance when choosing which pages to
show others in terms of the SERP. It is not the case that the site with the most keywords gets to the top. It all
depends on how important and relevant a web site is for those keywords in the opinion of the search engine. The
specific algorithms made use of by search engines are trade secrets and tend to be always being refined, but
generally Google works the following: Each link back for a page on your website counts as a vote. You could
therefore argue that this more links you have the better and this is actually partly true. However, Google is also
interested in how relevant that link is. It can tell if the website linking to your own property has similar key words
which is therefore more relevant. Finally, if your website containing the back link contains a high Page Rank intimately
related to adds weight. For example, if the BBC and also Times Online (High Google page rank) ran an article on Social
Housing and had the link social housing to a web site about social housing, this can increase the importance of this
site for that key word. Therefore, it is not really much the number of links that counts as the quality and relevance in
the links. That said, the more quality and relevant links you've got|you might have, the higher up you will get. There
is one last item to say about one-way links. There are some one-way links you don't want to have. For example, just
being a back link from your BBC carries weight, a back link from some black-listed web pages will damage your
rankings. Google know that some disreputable "black hat" SEO consultants trade links to boost their rankings. Once
Google discovers such a site (or someone reports a really site), the site may be removed from its catalog.
SEO Wolverhampton Search Engine Optimisation