SEO can be a confusing venture for a lot of people. Even many so-called-experts can have a difficult time keeping a
website at the top of the search engines.
First... the search engines are constantly changing their algorithms in an effort to bring you the the majority relevant
website listings to your search query. Search engine listings also change their algorithms to stay ahead of the
dishonest companies that quickly learn how to manipulate the search outcomes.
As soon as the search engines change the direction they list websites, there are actually unscrupulous people who go
right to work racking your brains on how to cheat the machine.
These people are using what's known as "Black Hat SEO" and if you are trying to run a legitimate website, keep away
from them at all cost! Sure your website will receive a high listing rather quickly using black hat solutions, but as soon
as the search engines ascertain what you're doing, they are going to likely ban your website from them listings
altogether (forever). And eventually, they will figure it out.
2nd... There's lots of misnomers about what's more important when it comes to SEO. A few so called SEO gurus can
have you believe page rank is the most important thing when it comes to search engine listings. This is simply not
Google page rank (or Google PR) is one important factor in regards to ranking a site for the major search engines,
nevertheless SERPs (or Position in search results Page) is what really counts.
"Page Rank" is Google's manner of putting a number to the authority of a online site. If they believe your site is
important, they'll provide higher PR.
Nevertheless it doesn't mean the authority to your site will get you indexed for you main keywords.
There are thousands, maybe even millions, of websites which happen to have a low page position, but are listed on
the first page of the major search engines (including Google), for many top keywords. By contrast, there are actually
just as many high PR ranking web pages, that are buried in "no mans land" in regards to the search engines (including
Also, the other major search engines (Gmail, MSN, Bing, and many hundreds smaller search engines) don't really like
your "Google Page Rank" at all. They only treasure giving their visitors relevant search results.
So pay close attention to this... does one rather have a low Google PR of several, and become listed on the first
page in the search results? Or would you rather have a high PR of 5 and 6, and be listed on the tenth page of the
search results, where no one will ever find people..? I think the answer is evident.
Among the list of websites I built for my other web business, hasn't experienced a Google PR of more than 2 for the
previous 4 years (considering it's been live on the internet). But it has been on the first page of major search engines
(with regard to my main keywords) for 3 1/2 of those 4 years. I'll take the low PR and keep that high listing any day
of the week.
SEO Wirral Search Engine Optimisation