SEO Longbridge Deverill
SEO Yatton Keynell
SEO might be a confusing venture for most people. Even many so-called-experts may have a difficult time keeping a
website at the top of the search engines.
First... the major search engines are constantly changing their algorithms to help bring you the most relevant website
listings for a search query. Yahoo also change their algorithms to stay before dishonest companies that quickly figure
out how to manipulate the search outcomes.
As soon as the search engines change the direction they list websites, you can find unscrupulous people who set off
right to work racking your brains on how to cheat the system.
This type of person using what's known since "Black Hat SEO" and if you are trying to run the best website, try to
avoid them at all cost! Sure your website will get a high listing rather quickly using black hat solutions, but when the
search engines figure out what you're doing, they are going to likely ban your website from them listings altogether
(once and for all). And definitely, they are going to figure it out.
Second... There's a lot of misnomers about what's more important in regards to SEO. A few so called SEO gurus will
have you believe page rank is it is important when it comes to search engine listings. This is simply not true.
Page rank (or Google PR) is one important factor when it comes to ranking a site for the search engines, nevertheless
SERPs (or Search engine Page) is what really counts.
"Page Rank" is Google's manner of putting a number to your authority of a internet site. Once they believe your site
is important, they'll provide higher PR.
Nevertheless it doesn't mean the authority of your site will get you indexed for you main keywords.
There are thousands, perhaps even millions, of websites which happen to have a low page show up, but are listed
relating to the first page of the major yahoo (including Google), for some top keywords. By contrast, there are just
as many high PR ranking web pages, that are buried in "no mans land" in regards to the search engines (which include
Also, additional major search engines (Hotmail, WINDOWS LIVE MESSENGER, Ask, and hundreds of smaller search
engines) don't really care about your "Google Page Rank" at all. They only treasure giving their visitors relevant
So ask yourself this... would you rather have a small Google PR of several, and become listed on the first page of the
search results? Or could you rather have a excessive PR of 5 or 6, and become listed on the tenth page of the search
results, where no one will ever find people..? I do believe the answer is evident.
Among the list of websites I built for my other web business, hasn't had a Google PR of more than 2 for the last 4
years (considering it's been live on the internet). But it has been on the first page off major search engines (for my
main keywords) for 3 1/2 of people 4 years. I'll take the lower PR and keep this high listing any day with the week.
SEO Wiltshire Search Engine Optimisation