SEO is a confusing venture for most people. Even many so-called-experts can have a difficult time keeping a website
others in terms of the search engines.
Primary... the major search engines are constantly changing their algorithms to help bring you the most relevant
website listings for your search query. Search engine listings also change their algorithms to stay ahead of the
dishonest companies that quickly figure out how to manipulate the search results.
When the search engines change the way they list websites, there are actually unscrupulous people who go right to
work racking your brains on how to cheat the system.
These people are using what's known as "Black Hat SEO" and if you're trying to run the best website, stay away from
them at all charge! Sure your website will get a high listing rather quickly using black hat techniques, but when the
search engines ascertain what you're doing, they are going to likely ban your website off their listings altogether
(forever). And sooner or later, they will figure it out.
Next... There's a lot of misnomers about what's more important in regards to SEO. A few so called SEO gurus can
have you believe page rank is it is important when it comes to search engines. This is simply not true.
Google page rank (or Google PR) is one important factor when it comes to ranking a site for the search engines, but
SERPs (or Position in search results Page) is precisely what really counts.
"Page Rank" is Google's manner of putting a number on the authority of a internet site. If they believe your site is
important, they'll give you a higher PR.
Nevertheless it doesn't mean the authority to your site will get you indexed for your needs main keywords.
There are actually thousands, perhaps even millions, of websites that have a low page rank, but are listed in the first
page of the major search engines like yahoo (including Google), for many top keywords. In comparison, there are
actually just as many high PR ranking web pages, which were buried in "no mans land" in regards to the search
engines (including Google).
Also, additional major search engines (Gmail, WINDOWS LIVE MESSENGER, Bing, and hundreds of smaller search
engines) don't really treasure your "Google Page Rank" at all. They only like giving their visitors relevant search
So pay close attention to this... does one rather have a low Google PR of 1 or 2, and be listed on the first page in the
search results? Or does one rather have a higher PR of 5 or 6, and become listed on the tenth page with the search
results, where nobody will ever find people..? I believe the answer is obvious.
Among the list of websites I built for my other web business, hasn't possessed a Google PR of more than 2 for the
previous 4 years (considering it's been live online). But many experts have on the first page of major search engines
(for my main keywords) for 3 1/2 of the 4 years. I'll take the lower PR and keep your high listing any day in the week.
SEO Wigan Search Engine Optimisation