SEO West Sussex
SEO Burgess Hill
SEO Cuckfield Rural
SEO East Grinstead
SEO Haywards Heath
SEO Wisborough Green
SEO might be a confusing venture for most people. Even many so-called-experts can have a difficult time keeping a
website at the top of the search engines.
Primary... the major search engines are constantly changing their algorithms in an effort to bring you the the majority
of relevant website listings to your search query. Search engines like yahoo also change their algorithms to stay
ahead of the dishonest companies that quickly learn how to manipulate the search results.
When the search engines change the direction they list websites, there are actually unscrupulous people who go right
to work racking your brains on how to cheat the machine.
This type of person using what's known as "Black Hat SEO" and if you are trying to run the best website, refrain from
them at all charge! Sure your website will receive a high listing rather rapidly using black hat solutions, but when the
search engines ascertain what you're doing, they are going to likely ban your website from them listings altogether
(once and for all). And definitely, they will figure it out.
2nd... There's a great deal of misnomers about what's more important when it comes to SEO. A few so called SEO
gurus will have you believe page rank is the most important thing when it comes to search engines. This is simply not
Google page rank (or Google PUBLIC REALTIONS) is one important factor in regards to ranking a site for the search
engines, but SERPs (or Google search Page) is precisely what really counts.
"Page Rank" is Google's way of putting a number on the authority of a site. Once they believe your site is extremely
important, they'll provide higher PR.
But it surely doesn't mean the authority of your site will get you indexed on your behalf main keywords.
There are actually thousands, maybe even millions, of websites which happen to have a low page rank, but are listed
relating to the first page of the major search engine listings (including Google), for many top keywords. In
comparison, you can find just as many high PR ranking web pages, which can be buried in "no mans land" in regards
to the search engines (including Google).
Additionally, additional major search engines (Google, WINDOWS LIVE MESSENGER, Ask, and hundreds of smaller
search engines) don't really like your "Google Page Rank" at all. They only care about giving their visitors relevant
So pay close attention to this... does one rather have a low Google PR of 1 or 2, and become listed on the first page
in the search results? Or could you rather have a high PR of 5 and 6, and become listed on the tenth page of the
search results, where nobody will ever find you..? I think the answer is evident.
Among the list of websites I built for my other web business, hasn't had a Google PR greater than 2 for the previous
4 years (considering it's been live on the internet). But it has been on the first page off major search engines (with
regard to my main keywords) for 3 1/2 of the 4 years. I'll take the low PR and keep your high listing any day in the
SEO West-Sussex Search Engine Optimisation