SEO West Lothian
SEO West Calder
You wouldn't expect show up high up on the SERP for a word or phrase which doesn't appear very often or never on
your website. Therefore, in order to attract the attention of the major search engines, we must ensure that our key
words actually appear on the website. This will unfortunately involve some tweaks or even re-writes involving pages
or articles so as to thread these keywords and phrases into the website. There are several areas where these key
words should appear. Examples are: - Page Content including articles - Page Descriptions - the text that appears in
the top of your browser whenever you visit a website. This is also used in some search engines in the search results.
This information is additional using "meta tags" that happens to be hidden in the page source code. If the page is
editable with a content management system (CMS) they can usually be edited directly - Keywords - Additionally
hidden in meta tags and made use of by some search engines - URLs - it is better to have a web site named "...
/strategic-asset-management. html" as compared to "... /page2. html Once again you can find tools to help test the
relevance of a page in terms of keywords and phrases. This is an iterative process and in some degree trial and error.
The key thing may be to keep the language as natural as you possibly can whilst using the key words as often as
probable - without going overboard. Too much keyword density can result in search engines such as Google removing
a website from their index, if it suspects foul play.
Google uses a voting system to rank websites and pages in order of importance when determining which pages to
show others in terms of the SERP. It is not the case that the site with the most keywords gets to the top. It all
depends on how important and relevant your website is for those keywords inside opinion of the search engine. The
specific algorithms made use of by search engines are trade secrets and tend to be always being refined, but
generally Google works as follows: Each link back to a page on your website counts as a vote. You could therefore
argue that this more links you have the better and this is usually partly true. However, Google is usually interested in
how applicable that link is. It can tell if the website linking to your own property has similar key phrases and words
which is therefore even more relevant. Finally, if the website containing the back link carries a high Page Rank this
adds weight. For example, if the BBC and Times Online (High Page rank) ran an posting on Social Housing and had the
web link social housing to an internet site about social housing, this would increase the importance of this site for that
key phrase. Therefore, it is not really much the number of links that counts as being the quality and relevance with
the links. That said, better quality and relevant links you have, the higher up you will get. There is one last item to
say about back links. There are some backlinks you don't want. For example, just as a back link from your BBC carries
weight, a back link from some black-listed web sites will damage your rankings. Google know that some disreputable
"black hat" WEB OPTIMIZATION consultants trade links to enhance their rankings. Once Google discovers a really site
(or someone reports a really site), the site may be removed from its index.
SEO West-Lothian Search Engine Optimisation