SEO West Dunbartonshire
It is important that a set of Primary and Secondary key words are agreed which will form the foundation of the SEO
strategy. Once agreed these can then be liberally inserted into relevant places on the website to increase the
relevance for those keywords and key phrases. Primary keywords and phrases are the ones that appear often
throughout your site. Secondary keywords and phrases are individuals who appear on specific pages or sections of
the website. Generally conversing, the more words in the phrase the less the others from other websites. However,
it is also likely that there is fewer people searching with regard to these. It is no good being number 1 on Google for a
phrase that nobody ever quest for and so a balance ought to be reached. SEO consultants who claim they can
demand that you number 1 on Google aren't lying; its just that the search term is going to be so obscure that nobody
will ever use it. If you had a website dedicated to "purple spitting frogs", you can be certain of a number one spot.
Some keywords and phrases have a great deal competition that it would be very difficult to appear high up the SERP
without a very big budget. Therefore, finding a niche is very important.
It is better to appear presents itself Google for a Keyword or phrase that only 500 people find each month than on
position 200 to get a phrase that 50, 000 people find each month. Finding the right key terms therefore is the
foundation for your SEO campaign. Here, we aim to create a list of 50 to 100 key terms against which we will analyze
both the search frequency and the competition. From this we can use a statistical method for identifying the best
selection that will afford the best results. The following steps is followed, some of which are iterative: - Analyze your
active website to identify phrases and words that already naturally appear, -Analyze your competitor's websites to
see what keywords and key phrases they use. Tools exist to assist with this process -Come in place with alternative
phrases with regard to these keywords e. grams. "social housing consultants", "social housing consultancy", "social
housing consulting ". Once all over again, tools exist to assist with this process -Come up which has a
good mix of 1, two, 3 and 4 word phrases Once we have the list of keywords and phrases we can then use these to
find out the number of lookups made each month and the quantity of websites that contain these kind of results.
Once again, tools exist that assist in the way including Google's own number of tools. At the end about this process
we should have a few key words and phrases that are to be the cornerstone of the SEO campaign but will continue to
be refined over time. For example, to support new articles that appears on the website.
SEO West-Dunbartonshire Search Engine Optimisation