SEO Leamington Spa
SEO Radford Semele
SEO can be a confusing venture for a lot of people. Even many so-called-experts may have a difficult time keeping a
website presents itself the search engines.
Primary... the major search engines are constantly changing their algorithms in an effort to bring you the most
relevant website listings for your search query. Search engine listings also change their algorithms to stay ahead of
the dishonest companies that quickly learn how to manipulate the search outcomes.
As soon as the search engines change the direction they list websites, there are unscrupulous people who get right
to work racking your brains on how to cheat the machine.
This type of person using what's known as "Black Hat SEO" and if you are trying to run the best website, try to avoid
them at all expense! Sure your website will get a high listing rather rapidly using black hat techniques, but as soon as
the search engines figure out what you're doing, they will likely ban your website off their listings altogether
(forever). And sooner or later, they are going to figure it out.
Next... There's a lot of misnomers about what's more important in regards to SEO. A few so called SEO gurus can
have you believe page rank is it is important when it comes to search engines. This is simply not true.
Page rank (or Google PR) is one important factor when it comes to ranking a site for the major search engines,
nevertheless SERPs (or Search engine results Page) is what really counts.
"Page Rank" is Google's manner of putting a number on the authority of a site. If they believe your site is extremely
important, they'll provide higher PR.
But it surely doesn't mean the authority of your site will get you indexed for your needs main keywords.
You can find thousands, perhaps even millions, of websites which happen to have a low page position, but are listed
on the first page of the major yahoo (including Google), for many top keywords. By contrast, you can find just as
many high PR ranking internet pages, that will be buried in "no mans land" when it comes to the search engines
Additionally, additional major search engines (Google, MSN, Ask, and hundreds of smaller search engines) don't really
care about your "Google Page Rank" whatsoever. They only care about giving their visitors relevant web advertising.
So ask yourself this... could you rather have a low Google PR of several, and become listed on the first page with the
search results? Or does one rather have a high PR of 5 or even 6, and be listed on the tenth page with the search
results, where nobody will ever find people..? I think the answer is evident.
One of many websites I built for my other web business, hasn't had a Google PR of more than 2 for the last 4 years
(since it's been live online). But many experts have on the first page off major search engines (for my main keywords)
for 3 1/2 of the 4 years. I'll take the low PR and keep that high listing any day with the week.
SEO Warwickshire Search Engine Optimisation