SEO Great Sankey
SEO might be a confusing venture for a lot of people. Even many so-called-experts may have a difficult time keeping
a website presents itself the search engines.
First... the major search engines are constantly changing their algorithms in an effort to bring you the the majority of
relevant website listings for your search query. Search engines like yahoo also change their algorithms to stay before
dishonest companies that quickly figure out how to manipulate the search results.
When the search engines change the direction they list websites, you can find unscrupulous people who get right to
work racking your brains on how to cheat the machine.
This type of person using what's known as "Black Hat SEO" and if you are trying to run a legitimate website, refrain
from them at all expense! Sure your website will receive a high listing rather quickly using black hat tactics, but as
soon as the search engines figure out what you're doing, they are going to likely ban your website from them listings
altogether (forever). And sooner or later, they are going to figure it out.
Minute... There's lots of misnomers about what's more important in regards to SEO. Some so called SEO gurus will
have you believe page rank is the most important thing when it comes to search engines. This is simply not true.
Google page rank (or Google PR) is one important factor when it comes to ranking a site for the search engines, but
SERPs (or Search engine Page) is what really counts.
"Page Rank" is Google's manner of putting a number on the authority of a web site. If they believe your site is
important, they'll give you a higher PR.
Nevertheless it doesn't mean the authority to your site will get you indexed to suit your needs main keywords.
There are thousands, maybe even millions, of websites that contain a low page show up, but are listed in the first
page of the major search engine listings (including Google), for some top keywords. By contrast, there are actually
just as many high PR ranking internet pages, which were buried in "no mans land" in regards to the search engines
(which include Google).
Also, additional major search engines (Gmail, MSN, Ask, and many hundreds smaller search engines) don't really care
about your "Google Page Rank" in any respect. They only care about giving their visitors relevant search results.
So ask yourself this... could you rather have a low Google PR of several, and be listed on the first page with the
search results? Or does one rather have a higher PR of 5 or even 6, and be listed on the tenth page of the search
results, where no one will ever find you..? I believe the answer is obvious.
One of the websites I built for my other web business, hasn't had a Google PR of more than 2 for the last 4 years
(since it's been live on the internet). But many experts have on the first page off major search engines (with regard
to my main keywords) for 3 1/2 these 4 years. I'll take the lower PR and keep that high listing any day of the week.
SEO Warrington Search Engine Optimisation