SEO North Elmsall
You wouldn't expect show up high up on the SERP to get a word or phrase that will doesn't appear very often or
never on your website. Therefore, in order to get the attention of the major search engines, we must ensure that
our key words and phrases actually appear on the website. This will unfortunately involve some tweaks or even re-
writes of pages or articles to be able to thread these keywords and phrases into the website. There are several
areas where these key words should appear. Examples are: - Page Content including articles - Page Descriptions -
the text that appears in the top of your browser whenever you visit a website. This is also used in some yahoo in the
search results. This information is included using "meta tags" which might be hidden in the page source code. If the
page is editable with a content management system (CMS) they are able to usually be edited directly - Keywords -
Also hidden in meta tags and made use of by some search engines - URLs - it is better to have a web site named "...
/strategic-asset-management. html" as compared to "... /page2. html Once again there are actually tools to help
examination the relevance of a page in terms of keywords and phrases. This is an iterative process and to some
extent trial and error. The key thing is to keep the language as natural as you possibly can whilst using the key words
as often as possible - without going over the top. Too much keyword density can lead to search engines such as
Google removing a site from their index, if it suspects foul enjoy.
Google uses a voting system to rank websites and pages in order of importance when deciding which pages to show
presents itself the SERP. It is not the case that the site with more keywords gets to the superior. It all depends on
how important and relevant a web site is for those keywords in the opinion of the search engine. The specific
algorithms as used by search engines are trade secrets and are always being refined, but generally Google works the
following: Each link back for a page on your website counts for a vote. You could therefore argue that the more links
you have the better and this is partly true. However, Google is usually interested in how applicable that link is. It can
tell in the event the website linking to your own property has similar key phrases and words which is therefore even
more relevant. Finally, if your website containing the back link carries a high Page Rank this adds weight. For
example, if the BBC and also Times Online (High Page rank) ran an posting on Social Housing and had the web link
social housing to a web site about social housing, this could increase the importance of that site for that key phrase.
Therefore, it is not so much the number of links that counts as being the quality and relevance of the links. That said,
better quality and relevant links you have, the higher up you're going to get. There is one last thing to say about
one-way links. There are some back links you don't want. For example, just being a back link from the BBC carries
weight, a back link from some black-listed web sites will damage your rankings. Google know that some disreputable
"black hat" SEO consultants trade links to enhance their rankings. Once Google discovers a really site (or someone
reports a really site), the site may be removed from its index.
SEO Wakefield Search Engine Optimisation