SEO might be a confusing venture for most people. Even many so-called-experts can have a difficult time keeping a
website at the top of the search engines.
Primary... the major search engines are constantly changing their algorithms to help bring you the most relevant
website listings for a search query. Search engines like yahoo also change their algorithms to stay before dishonest
companies that quickly figure out how to manipulate the search results.
As soon as the search engines change the direction they list websites, there are actually unscrupulous people who
get right to work trying to figure out how to cheat the system.
This type of person using what's known as "Black Hat SEO" and if you're trying to run the best website, refrain from
them at all cost! Sure your website will get a high listing rather rapidly using black hat solutions, but when the search
engines ascertain what you're doing, they will likely ban your website from them listings altogether (forever). And
sooner or later, they will figure it out.
Second... There's a whole lot of misnomers about what's more important when it comes to SEO. A few so called SEO
gurus can have you believe page rank is it is important when it comes to search engine listings. It's|This is certainly
simply not true.
Google page rank (or Google PUBLIC REALTIONS) is one important factor when it comes to ranking a site for the
search engines, but SERPs (or Search engine results Page) is precisely what really counts.
"Page Rank" is Google's way of putting a number on the authority of a web site. If they believe your site is important,
they'll provide higher PR.
But it surely doesn't mean the authority to your site will get you indexed in your case main keywords.
You can find thousands, maybe even millions, of websites that contain a low page show up, but are listed to the first
page of the major search engines (including Google), for some top keywords. By contrast, there are actually just as
many high PR ranking web pages, which can be buried in "no mans land" when it comes to the search engines
Additionally, the other major search engines (Hotmail, MSN, Ask, and hundreds of smaller search engines) don't really
like your "Google Page Rank" in any respect. They only care about giving their visitors relevant web advertising.
So pay close attention to this... does one rather have a small Google PR of 1 or 2, and be listed on the first page in
the search results? Or could you rather have a high PR of 5 and also 6, and become listed on the tenth page of the
search results, where nobody will ever find people..? I think the answer is obvious.
One of the websites I built for my other web business, hasn't possessed a Google PR of more than 2 for the previous
4 years (considering it's been live online). But it has been on the first page of major search engines (for my main
keywords) for 3 1/2 of 4 years. I'll take the low PR and keep your high listing any day of the week.
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