SEO The Scottish Borders
SEO Newtown St Boswells
SEO might be a confusing venture for a lot of people. Even many so-called-experts may have a difficult time keeping
a website presents itself the search engines.
First... the major search engines are constantly changing their algorithms to help bring you the the majority of
relevant website listings for a search query. Search engines also change their algorithms to stay before dishonest
companies that quickly learn how to manipulate the search results.
As soon as the search engines change the direction they list websites, there are actually unscrupulous people who
get right to work trying to figure out how to cheat the machine.
This type of person using what's known since "Black Hat SEO" and if you are trying to run a legitimate website, keep
away from them at all expense! Sure your website will get a high listing rather easily using black hat techniques, but
as soon as the search engines figure out what you're doing, they will likely ban your website from their listings
altogether (for good). And eventually, they are going to figure it out.
Minute... There's a whole lot of misnomers about what's more important in regards to SEO. A few so called SEO gurus
will have you believe page rank is it is important when it comes to search engines. This is simply not true.
Google page rank (or Google PR) is one important factor when it comes to ranking a site for the major search engines,
nevertheless SERPs (or Google search Page) is what really counts.
"Page Rank" is Google's way of putting a number to your authority of a internet site. Once they believe your site is
important, they'll supply you with a higher PR.
But it doesn't mean the authority of your site will get you indexed for your needs main keywords.
There are actually thousands, perhaps even millions, of websites which happen to have a low page position, but are
listed over the first page of the major search engine listings (including Google), for many top keywords. By contrast,
there are actually just as many high PR ranking web pages, which were buried in "no mans land" when it comes to the
search engines (which include Google).
Additionally, the other major search engines (Yahoo, WINDOWS LIVE MESSENGER, Bing, and hundreds of smaller
search engines) don't really treasure your "Google Page Rank" in any respect. They only worry about giving their
visitors relevant search results.
So ask yourself this... would you rather have a low Google PR of several, and be listed on the first page of the
search results? Or does one rather have a excessive PR of 5 or even 6, and become listed on the tenth page of the
search results, where no one will ever find people..? I think the answer is evident.
Among the list of websites I built for my other web business, hasn't had a Google PR greater than 2 for the last 4
years (considering it's been live on the internet). But many experts have on the first page off major search engines
(with regard to my main keywords) for 3 1/2 of 4 years. I'll take the lower PR and keep the high listing any day of the
SEO The-Scottish-Borders Search Engine Optimisation