SEO Blunsdon St Andrew
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SEO Stanton Fitzwarren
It is important that a set of Primary and Secondary key terms are agreed which will form the basis of the SEO
marketing campaign. Once agreed these may then be liberally inserted into relevant places on the website to increase
the relevance for those keywords and key phrases. Primary keywords and phrases are the ones that appear often
throughout a web site. Secondary keywords and phrases are people who appear on specific pages or sections of the
website. Generally conversing, the more words within a phrase the less their competitors from other websites.
Nevertheless, it is also likely that there may be fewer people searching for these. It is no good being number one on
Google for a phrase that nobody ever searches for and so a balance has to be reached. SEO consultants who claim
they can demand that you number 1 on Yahoo aren't lying; its just that the search term will be so obscure that
nobody will ever do it. If you had an internet site dedicated to "purple spitting frogs", you can be certain of a number
one spot. Some keywords and phrases have a great deal competition that it would very difficult to appear high up the
SERP without a very large budget. Therefore, finding a niche is very important.
It is better to appear others in terms of Google for a Keyword or phrase that only 500 people look for each month
than on position 200 to get a phrase that 50, 000 people search for each month. Finding the right key terms
therefore is the foundation for the whole SEO campaign. Here, we aim to come up with a list of 50 to 100 keywords
and phrases against which we will analyze both search frequency and the others. From this we incorporate the use of
a statistical method for identifying the most effective selection that will afford the best results. The following steps
would be followed, some of which are iterative: - Analyze your active website to identify words that already naturally
show up, -Analyze your competitor's websites to see what keywords and key phrases they use. Tools exist to assist
with this process -Come in place with alternative phrases with regard to these keywords e. g. "social housing
consultants", "social lodging consultancy", "social housing talking to ". Once ever again, tools exist to
assist with this process -Come up with a good mix of 1, two, 3 and 4 word phrases After we have the list of key
words we can then use these to find out the number of searches made each month and the number of websites that
contain a lot of these results. Once again, tools exist that assist in the way including Google's own number of tools.
At the end of this process we should have a few key words and phrases that are to be the cornerstone of the SEO
campaign but will still be refined over time. For example, to support new articles that appears on the site.
SEO Swindon Search Engine Optimisation