SEO Burton upon Trent
SEO Great Wyrley
SEO Swinfen and Packington
You wouldn't expect to appear high up on the SERP for a word or phrase that will doesn't appear very often or not at
all on your website. Consequently, in order to attract the attention of the search engines, we must ensure that our
key phrases and words actually appear on your website. This will unfortunately incorporate some tweaks or even
re-writes of pages or articles so as to thread these keywords and phrases in the website. There are several areas
where these key terms should appear. Examples are generally: - Page Content which include articles - Page
Descriptions - the text that appears in the superior of your browser when you visit a website. This is also used in
some search engine listings in the search results. This information is added using "meta tags" which can be hidden in
the web site source code. If the page is editable which has a content management system (CMS) they are able to
usually be edited directly - Keywords - Additionally hidden in meta tags and as used by some search engines - URLs -
marketing promotions campaigns to have a page named "... /strategic-asset-management. html" as compared to "...
/page2. html Once again there are tools to help examination the relevance of a page in terms of keywords and
phrases. This is an iterative process and to some extent trial and error. The key thing may be to keep the language
as natural as you possibly can whilst using the keywords and phrases as often as probable - without going over the
top. Too much keyword density can lead to search engines such as Google removing a website from their index, if it
suspects foul enjoy.
Google uses a voting system to rank websites and pages in order of importance when determining which pages to
show presents itself the SERP. It is not the case that the site with the most keywords gets to the top. It all depends
on how important and relevant your website is for those keywords in the opinion of the google search. The specific
algorithms used by search engines are trade secrets and tend to be always being refined, but generally Google works
the following: Each link back for a page on your website counts as a vote. You could therefore argue that this more
links you enjoy the better and this is partly true. However, Google is usually interested in how relevant that link is. It
can tell in the event the website linking to your own property has similar key words which is therefore more relevant.
Finally, if your website containing the back link carries a high Page Rank which adds weight. For example, if the BBC
and Times Online (High Page rank) ran an post on Social Housing and had the link social housing to an internet site
about social housing, this could increase the importance of that site for that key word. Therefore, it is not really much
the number of links that counts as the quality and relevance with the links. That said, the more quality and relevant
links you've got|you might have, the higher up you're going to get. There is one last thing to say about backlinks.
There are some one-way links you don't want. For example, just for a back link from your BBC carries weight, a
hyperlink from some black-listed sites will damage your ranks. Google know that some disreputable "black hat"
WEBSITE POSITIONING consultants trade links to boost their rankings. Once Google discovers such a site (or
someone reports a really site), the site can be removed from its index.
SEO Staffordshire Search Engine Optimisation