SEO South Ayrshire
SEO might be a confusing venture for a lot of people. Even many so-called-experts may have a difficult time keeping
a website at the top of the search engines.
Primary... the search engines are constantly changing their algorithms in an effort to bring you the the majority of
relevant website listings to your search query. Search engines like yahoo also change their algorithms to stay before
dishonest companies that quickly learn how to manipulate the search results.
As soon as the search engines change the way they list websites, you can find unscrupulous people who set off right
to work racking your brains on how to cheat the system.
These people are using what's known since "Black Hat SEO" and if you're trying to run a legitimate website, try to
avoid them at all cost! Sure your website will receive a high listing rather quickly using black hat tactics, but when the
search engines ascertain what you're doing, they will likely ban your website from them listings altogether (forever).
And show up, they are going to figure it out.
Next... There's lots of misnomers about what's more important in regards to SEO. A few so called SEO gurus can
have you believe page rank is it is important when it comes to search engines. It's|This is certainly simply not true.
Page rank (or Google PUBLIC REALTIONS) is one important factor in regards to ranking a site for the major search
engines, but SERPs (or Google search Page) is what really counts.
"Page Rank" is Google's way of putting a number to the authority of a internet site. If they believe your site is
extremely important, they'll give you a higher PR.
But it doesn't mean the authority of your site will get you indexed for your needs main keywords.
There are thousands, maybe even millions, of websites that contain a low page position, but are listed in the first
page of the major yahoo (including Google), for some top keywords. In comparison, there are actually just as many
high PR ranking internet pages, that are buried in "no mans land" in regards to the search engines (including Google).
Also, additional major search engines (Yahoo, MSN, Bing, and hundreds of smaller search engines) don't really care
about your "Google Page Rank" in any respect. They only treasure giving their visitors relevant web advertising.
So ask yourself this... could you rather have a small Google PR of several, and become listed on the first page with
the search results? Or could you rather have a higher PR of 5 or 6, and be listed on the tenth page in the search
results, where nobody will ever find people..? I think the answer is evident.
One of the websites I built for my other web business, hasn't experienced a Google PR of more than 2 for the
previous 4 years (due to the fact it's been live online). But it has been on the first page of major search engines (with
regard to my main keywords) for 3 1/2 of 4 years. I'll take the low PR and keep your high listing any day in the week.
SEO South-Ayrshire Search Engine Optimisation