SEO Castle Bromwich
SEO Chelmsley Wood
You wouldn't expect to appear high up on the SERP for a word or phrase which doesn't appear very often or never
on your website. Accordingly, in order to get the attention of the major search engines, we must ensure that our key
phrases and words actually appear on the website. This will unfortunately involve some tweaks or even re-writes
involving pages or articles so as to thread these keywords and phrases into the website. There are several areas
where these key terms should appear. Examples are: - Page Content including articles - Page Descriptions - the text
that appears in the superior of your browser after you visit a website. It's|This is certainly also used in some yahoo in
the search outcomes. This information is added using "meta tags" that happens to be hidden in the page source code.
If the page is editable with a content management system (CMS) they can usually be edited immediately - Keywords -
Also hidden in meta tags and made use of by some search engines - URLs - marketing promotions campaigns to have
a page named "... /strategic-asset-management. html" as compared to "... /page2. html Once again there are tools
to help examination the relevance of a page in terms of keywords and phrases. This is an iterative process and to
some extent trial and error. The key thing may be to keep the language as natural as you possibly can whilst using
the keywords and phrases as often as possible - without going over the top. Too much keyword density can result in
search engines such as Google removing a website from their index, when it suspects foul play.
Google uses a voting process to rank websites and pages in order of importance when determining which pages to
show others in terms of the SERP. It is false that the site with the most keywords gets to the top. It all depends on
how important and relevant your site is for those keywords in the opinion of the search engine. The specific
algorithms used by search engines are trade secrets and are always being refined, but generally Google works the
following: Each link back to a page on your website counts as a vote. You could therefore argue that this more links
you enjoy the better and this is actually partly true. However, Google is usually interested in how relevant that link is.
It can tell in the event the website linking to yours has similar key words and phrases which is therefore even more
relevant. Finally, if the website containing the back link carries a high Page Rank this adds weight. For case, if the
BBC or even Times Online (High Page rank) ran an article on Social Housing and had the web link social housing to an
internet site about social housing, this could increase the importance of this site for that key phrase. Therefore, it is
not so much the number of links that counts for the reason that quality and relevance of the links. That said, better
quality and relevant links you've got|you might have, the higher up you will definately get. There is one last thing to
say about back links. There are some back links you don't want to have. For example, just as a back link from your
BBC carries weight, a hyperlink from some black-listed web pages will damage your ranks. Google know that a few
disreputable "black hat" WEB OPTIMIZATION consultants trade links to boost their rankings. Once Google discovers
such a site (or someone reports such a site), the site can be removed from its index.
SEO Solihull Search Engine Optimisation