SEO Shetland Islands
It is important that a few Primary and Secondary keywords and phrases are agreed which will form the foundation of
the SEO strategy. Once agreed these can then be liberally inserted into relevant places on the website to increase
the relevance for those keywords and phrases. Primary keywords and phrases are individuals who appear often
throughout a web site. Secondary keywords and phrases are individuals who appear on specific pages or sections of
the website. Generally conversing, the more words in the phrase the less their competitors from other websites.
However, it is also likely that there would be fewer people searching with regard to these. It is no good being number
1 on Google for a phrase that nobody ever searches for and so a balance has to be reached. SEO consultants who
claim they can get you to number 1 on Google aren't lying; its that the search term is going to be so obscure that
nobody will ever use it. If you had a website dedicated to "purple spitting frogs", you could be certain of a number
one spot. Some keywords and phrases have a great deal competition that it would very difficult to appear high in the
SERP without a very big budget. Therefore, finding a niche is important.
It is better to appear at the top of Google for a Keyword or phrase that only 500 people find each month than on
position 200 for a phrase that 50, 000 people find each month. Finding the right keywords and key phrases therefore
is the foundation for your SEO campaign. Here, we aim to create a list of 50 to 100 key terms against which we will
analyze both search frequency and the competition. From this we may use a statistical method for identifying the
best selection that will give the best results. The following steps is followed, some of that happens to be iterative: -
Analyze your existing website to identify words that already naturally appear, -Analyze your competitor's sites to see
what key terms they use. Tools exist to help with this process -Come in place with alternative phrases for these
keywords e. g. "social housing consultants", "social housing consultancy", "social housing talking to ".
Once ever again, tools exist to help with this process -Come up which has a good mix of 1, two, 3 and 4 word
phrases Once we have the list of keywords and key phrases we can then use these to find out the number of look
ups made each month and the quantity of websites that contain these kind of results. Once again, tools exist that
assist in the process including Google's own group of tools. At the end about this process we should have a set of key
words and phrases that need to be the cornerstone of this SEO campaign but will still be refined over time. For
example, to support new articles that appears on the website.
SEO Shetland-Islands Search Engine Optimisation