You wouldn't expect show up high up on the SERP to get a word or phrase which doesn't appear very often or not at
all on your website. Consequently, in order to attract the attention of the major search engines, we must ensure that
our key words actually appear on the website. This will unfortunately involve some tweaks or even re-writes involving
pages or articles to be able to thread these keywords and phrases into the website. There are several areas where
these keywords and phrases should appear. Examples are: - Page Content including articles - Page Descriptions - the
text that appears in the superior of your browser when you visit a website. It's|This is certainly also used in some
search engines like yahoo in the search outcomes. This information is included using "meta tags" which might be
hidden in the web site source code. If the page is editable using a content management system (CMS) they are able
to usually be edited specifically - Keywords - Additionally hidden in meta tags and made use of by some search
engines - URLs - marketing promotions campaigns to have a web site named "... /strategic-asset-management. html"
than "... /page2. html Once again you can find tools to help examination the relevance of a page with regard to
keywords and phrases. This is an iterative process and to some extent trial and error. The key thing is to keep the
language as natural as possible whilst using the keywords and phrases as often as possible - without going
overboard. Too much keyword density can result in search engines such as Google removing a site from their index, if
it suspects foul enjoy.
Google uses a voting system to rank websites and pages the best way of importance when choosing which pages to
show at the top of the SERP. It is not the case that the site with the most keywords gets to the top. It all depends on
how important and relevant a web site is for those keywords inside opinion of the google search. The specific
algorithms as used by search engines are trade secrets and tend to be always being refined, but generally Google
works the following: Each link back to a page on your website counts being a vote. You could therefore argue that
this more links you have the better and this is actually partly true. However, Google is in addition interested in how
relevant that link is. It can tell if the website linking to your own property has similar key phrases and words which is
therefore much more relevant. Finally, if the website containing the back link has a high Page Rank this adds weight.
For case, if the BBC or even Times Online (High Page rank) ran an page on Social Housing and had the link social
housing to a web site about social housing, this can increase the importance of this site for that key phrase.
Therefore, it is not so much the number of links that counts as the quality and relevance of the links. That said,
better quality and relevant links you've got|you might have, the higher up you will get. There is one last thing to say
about one-way links. There are some one-way links you don't want. For example, just being a back link from the BBC
carries weight, a hyperlink from some black-listed web-sites will damage your rankings. Google know that some
disreputable "black hat" WEBSITE PLACEMENT consultants trade links to boost their rankings. Once Google discovers
a really site (or someone reports a really site), the site may be removed from its catalog.
SEO Sefton Search Engine Optimisation