It is important that a few Primary and Secondary key words are agreed which will form the basis of the SEO
campaign. Once agreed these may then be liberally inserted into relevant places on the website to increase the
relevance for those key words. Primary keywords and phrases are the ones that appear often throughout a web
site. Secondary keywords and phrases are individuals who appear on specific pages or parts of the website.
Generally speaking, the more words within a phrase the less the others from other websites. Nevertheless, it is also
likely that there is fewer people searching for these. It is no good being number one on Google for some sort of
phrase that nobody ever quest for and so a balance ought to be reached. SEO consultants who claim they can get
you to number 1 on Yahoo aren't lying; its that the search term will be so obscure that nobody will ever use it. If you
had an internet site dedicated to "purple spitting frogs", you could be certain of a number 1 spot. Some keywords and
phrases have a great deal competition that it would very difficult to appear high in the SERP without a very big
budget. Therefore, finding a niche is important.
It is better to appear at the top of Google for a Key phrases or phrase that only 500 people look for each month than
on position 200 for a phrase that 50, 000 people search for each month. Finding the right keywords and key phrases
therefore is the foundation for the whole SEO campaign. Here, we aim to create a list of 50 to 100 keywords and key
phrases against which we will analyze both the search frequency and their competitors. From this we incorporate the
use of a statistical method for identifying the best selection that will required best results. The following steps may be
followed, some of which might be iterative: - Analyze your existing website to identify words that already naturally
show up, -Analyze your competitor's sites to see what key terms they use. Tools exist to help with this process -
Come in place with alternative phrases for these keywords e. g. "social housing consultants", "social houses
consultancy", "social housing talking to ". Once again, tools exist to assist with this process -Come up
using a good mix of 1, two, 3 and 4 word phrases Once we have the list of keywords and phrases we can then use
these to find out the number of lookups made each month and the number of websites that contain these results.
Once again, tools exist that assist in the way including Google's own set of tools. At the end about this process we
should have a set of key words and phrases that are to be the cornerstone of your SEO campaign but will still be
refined over time. For instance, to support new articles that appears on the website.
SEO Rochdale Search Engine Optimisation