SEO is a confusing venture for most people. Even many so-called-experts may have a difficult time keeping a website
presents itself the search engines.
First... the search engines are constantly changing their algorithms in an effort to bring you the most relevant
website listings for your search query. Yahoo also change their algorithms to stay before dishonest companies that
quickly figure out how to manipulate the search outcomes.
As soon as the search engines change the direction they list websites, there are actually unscrupulous people who
get right to work trying to figure out how to cheat the machine.
These people are using what's known as "Black Hat SEO" and if you are trying to run the best website, refrain from
them at all expense! Sure your website will receive a high listing rather quickly using black hat tactics, but when the
search engines ascertain what you're doing, they will likely ban your website from them listings altogether (forever).
And sooner or later, they are going to figure it out.
Second... There's lots of misnomers about what's more important when it comes to SEO. Some so called SEO gurus
can have you believe page rank is the most important thing when it comes to search engines. This is simply not true.
Page rank (or Google PR) is one important factor when it comes to ranking a site for the major search engines,
nevertheless SERPs (or Position in search results Page) is what really counts.
"Page Rank" is Google's way of putting a number to your authority of a web site. If they believe your site is
important, they'll provide higher PR.
Nevertheless it doesn't mean the authority of your site will get you indexed in your case main keywords.
There are actually thousands, maybe even millions, of websites that have a low page rank, but are listed relating to
the first page of the major search engines (including Google), for many top keywords. By contrast, you can find just
as many high PR ranking web pages, that are buried in "no mans land" in regards to the search engines (including
Also, the other major search engines (Gmail, WINDOWS LIVE MESSENGER, Ask, and 100s of smaller search engines)
don't really worry about your "Google Page Rank" whatsoever. They only worry about giving their visitors relevant
So ask yourself this... could you rather have a low Google PR of several, and become listed on the first page in the
search results? Or would you rather have a excessive PR of 5 or 6, and become listed on the tenth page in the
search results, where no one will ever find you..? I do believe the answer is evident.
One of many websites I built for my other web business, hasn't had a Google PR greater than 2 for the previous 4
years (considering it's been live using the web). But it has been on the first page of all major search engines (for my
main keywords) for 3 1/2 of 4 years. I'll take the low PR and keep that high listing any day with the week.
SEO Renfrewshire Search Engine Optimisation