SEO can be a confusing venture for most people. Even many so-called-experts may have a difficult time keeping a
website others in terms of the search engines.
Primary... the search engines are constantly changing their algorithms in an effort to bring you the most relevant
website listings for a search query. Search engines also change their algorithms to stay before dishonest companies
that quickly figure out how to manipulate the search outcomes.
As soon as the search engines change the direction they list websites, there are unscrupulous people who get right
to work racking your brains on how to cheat the system.
These people are using what's known since "Black Hat SEO" and if you are trying to run a legitimate website, try to
avoid them at all charge! Sure your website will receive a high listing rather rapidly using black hat techniques, but as
soon as the search engines figure out what you're doing, they are going to likely ban your website from them listings
altogether (for good). And definitely, they will figure it out.
Second... There's a great deal of misnomers about what's more important when it comes to SEO. A few so called SEO
gurus can have you believe page rank is the most important thing when it comes to search engines. It's|This is
certainly simply not true.
Page rank (or Google PUBLIC REALTIONS) is one important factor when it comes to ranking a site for the major
search engines, but SERPs (or Google search Page) is what really counts.
"Page Rank" is Google's manner of putting a number to your authority of a web site. If they believe your site is
important, they'll supply you with a higher PR.
Nevertheless it doesn't mean the authority to your site will get you indexed for you main keywords.
There are thousands, maybe even millions, of websites that have a low page rank, but are listed on the first page of
the major search engines (including Google), for some top keywords. By contrast, there are just as many high PR
ranking internet pages, that will be buried in "no mans land" when it comes to the search engines (including Google).
Also, the other major search engines (Gmail, WINDOWS LIVE MESSENGER, Bing, and 100s of smaller search engines)
don't really like your "Google Page Rank" whatsoever. They only like giving their visitors relevant search results.
So pay close attention to this... would you rather have a low Google PR of several, and become listed on the first
page in the search results? Or could you rather have a high PR of 5 and 6, and be listed on the tenth page of the
search results, where nobody will ever find you..? I believe the answer is evident.
Among the list of websites I built for my other web business, hasn't possessed a Google PR greater than 2 for the last
4 years (considering it's been live online). But it has been on the first page of major search engines (for my main
keywords) for 3 1/2 of the 4 years. I'll take the lower PR and keep that high listing any day in the week.
SEO Plymouth Search Engine Optimisation