SEO is a confusing venture for most people. Even many so-called-experts can have a difficult time keeping a website
at the top of the search engines.
Primary... the search engines are constantly changing their algorithms to help bring you the the majority of relevant
website listings for a search query. Yahoo also change their algorithms to stay before dishonest companies that
quickly figure out how to manipulate the search results.
As soon as the search engines change the way they list websites, there are unscrupulous people who set off right to
work racking your brains on how to cheat the machine.
This type of person using what's known since "Black Hat SEO" and if you're trying to run a legitimate website, stay
away from them at all cost! Sure your website will receive a high listing rather rapidly using black hat tactics, but
when the search engines figure out what you're doing, they are going to likely ban your website from them listings
altogether (for good). And show up, they are going to figure it out.
Next... There's a great deal of misnomers about what's more important when it comes to SEO. A few so called SEO
gurus can have you believe page rank is the most important thing when it comes to search engines. It's|This is
certainly simply not true.
Google page rank (or Google PUBLIC REALTIONS) is one important factor when it comes to ranking a site for the
major search engines, nevertheless SERPs (or Position in search results Page) is precisely what really counts.
"Page Rank" is Google's way of putting a number on the authority of a site. Once they believe your site is extremely
important, they'll give you a higher PR.
Nevertheless it doesn't mean the authority of your site will get you indexed in your case main keywords.
There are actually thousands, maybe even millions, of websites that contain a low page position, but are listed over
the first page of the major search engines like yahoo (including Google), for some top keywords. By contrast, you can
find just as many high PR ranking internet pages, that are buried in "no mans land" when it comes to the search
engines (including Google).
Additionally, additional major search engines (Google, MSN, Ask, and many hundreds smaller search engines) don't
really care about your "Google Page Rank" at all. They only care about giving their visitors relevant web advertising.
So ask yourself this... could you rather have a low Google PR of several, and be listed on the first page in the search
results? Or does one rather have a excessive PR of 5 and 6, and become listed on the tenth page of the search
results, where no one will ever find people..? I believe the answer is evident.
One of many websites I built for my other online business, hasn't had a Google PR greater than 2 for the last 4 years
(considering it's been live using the web). But it has been on the first page of major search engines (for my main
keywords) for 3 1/2 of people 4 years. I'll take the lower PR and keep your high listing any day in the week.
SEO Peterborough Search Engine Optimisation