SEO Perth and Kinross
SEO can be a confusing venture for most people. Even many so-called-experts may have a difficult time keeping a
website at the top of the search engines.
Primary... the search engines are constantly changing their algorithms in an effort to bring you the the majority
relevant website listings to your search query. Yahoo also change their algorithms to stay ahead of the dishonest
companies that quickly learn how to manipulate the search outcomes.
As soon as the search engines change the direction they list websites, you can find unscrupulous people who go right
to work racking your brains on how to cheat the machine.
These people are using what's known as "Black Hat SEO" and if you are trying to run a legitimate website, stay away
from them at all expense! Sure your website will receive a high listing rather quickly using black hat tactics, but when
the search engines ascertain what you're doing, they will likely ban your website off their listings altogether (once
and for all). And eventually, they are going to figure it out.
Second... There's lots of misnomers about what's more important in regards to SEO. Some so called SEO gurus can
have you believe page rank is it is important when it comes to search engines. It's|This is certainly simply not true.
Page rank (or Google PR) is one important factor when it comes to ranking a site for the major search engines,
nevertheless SERPs (or Search engine Page) is precisely what really counts.
"Page Rank" is Google's way of putting a number to your authority of a internet site. If they believe your site is
important, they'll provide higher PR.
But it surely doesn't mean the authority of your site will get you indexed on your behalf main keywords.
There are thousands, perhaps even millions, of websites which happen to have a low page position, but are listed in
the first page of the major search engines like yahoo (including Google), for some top keywords. In comparison, there
are actually just as many high PR ranking web pages, that will be buried in "no mans land" when it comes to the
search engines (including Google).
Also, additional major search engines (Google, WINDOWS LIVE MESSENGER, Ask, and 100s of smaller search
engines) don't really worry about your "Google Page Rank" whatsoever. They only treasure giving their visitors
relevant search results.
So ask yourself this... could you rather have a low Google PR of several, and be listed on the first page with the
search results? Or would you rather have a excessive PR of 5 and also 6, and be listed on the tenth page of the
search results, where nobody will ever find you..? I do believe the answer is obvious.
Among the list of websites I built for my other web business, hasn't had a Google PR greater than 2 for the last 4
years (considering it's been live using the web). But it has been on the first page of all major search engines (for my
main keywords) for 3 1/2 of those 4 years. I'll take the lower PR and keep that high listing any day with the week.
SEO Perth-and-Kinross Search Engine Optimisation