SEO Broomhaugh and Riding
SEO Newton on the Moor
SEO North Sunderland
SEO might be a confusing venture for most people. Even many so-called-experts can have a difficult time keeping a
website at the top of the search engines.
First... the major search engines are constantly changing their algorithms to help bring you the the majority relevant
website listings for a search query. Search engine listings also change their algorithms to stay before dishonest
companies that quickly learn how to manipulate the search results.
As soon as the search engines change the direction they list websites, you can find unscrupulous people who go right
to work racking your brains on how to cheat the system.
These people are using what's known since "Black Hat SEO" and if you are trying to run the best website, refrain from
them at all expense! Sure your website will get a high listing rather quickly using black hat tactics, but when the
search engines ascertain what you're doing, they are going to likely ban your website off their listings altogether (for
good). And sooner or later, they are going to figure it out.
Second... There's a lot of misnomers about what's more important when it comes to SEO. A few so called SEO gurus
will have you believe page rank is it is important when it comes to search engine listings. This is simply not true.
Page rank (or Google PR) is one important factor in regards to ranking a site for the major search engines,
nevertheless SERPs (or Position in search results Page) is precisely what really counts.
"Page Rank" is Google's way of putting a number to the authority of a site. Once they believe your site is important,
they'll give you a higher PR.
But it doesn't mean the authority to your site will get you indexed on your behalf main keywords.
There are thousands, maybe even millions, of websites that have a low page show up, but are listed on the first page
of the major search engine listings (including Google), for some top keywords. By contrast, you can find just as many
high PR ranking web pages, which might be buried in "no mans land" when it comes to the search engines (including
Also, the other major search engines (Gmail, MSN, Bing, and 100s of smaller search engines) don't really treasure
your "Google Page Rank" in any respect. They only like giving their visitors relevant search results.
So ask yourself this... could you rather have a small Google PR of several, and be listed on the first page of the
search results? Or does one rather have a high PR of 5 and also 6, and be listed on the tenth page with the search
results, where nobody will ever find people..? I believe the answer is evident.
Among the list of websites I built for my other web business, hasn't possessed a Google PR greater than 2 for the
previous 4 years (considering it's been live using the web). But it has been on the first page of all major search
engines (with regard to my main keywords) for 3 1/2 of the 4 years. I'll take the low PR and keep this high listing any
day with the week.
SEO Northumberland Search Engine Optimisation