SEO North Somerset
SEO Long Ashton
SEO can be a confusing venture for most people. Even many so-called-experts may have a difficult time keeping a
website presents itself the search engines.
Primary... the major search engines are constantly changing their algorithms to help bring you the most relevant
website listings for a search query. Search engines like yahoo also change their algorithms to stay before dishonest
companies that quickly figure out how to manipulate the search outcomes.
As soon as the search engines change the way they list websites, there are unscrupulous people who go right to
work trying to figure out how to cheat the machine.
This type of person using what's known as "Black Hat SEO" and if you're trying to run a legitimate website, stay away
from them at all expense! Sure your website will receive a high listing rather quickly using black hat solutions, but
when the search engines ascertain what you're doing, they will likely ban your website off their listings altogether (for
good). And eventually, they are going to figure it out.
Next... There's a great deal of misnomers about what's more important when it comes to SEO. A few so called SEO
gurus can have you believe page rank is it is important when it comes to search engine listings. This is simply not true.
Google page rank (or Google PR) is one important factor in regards to ranking a site for the major search engines,
nevertheless SERPs (or Search engine results Page) is precisely what really counts.
"Page Rank" is Google's way of putting a number on the authority of a web site. If they believe your site is extremely
important, they'll supply you with a higher PR.
Nevertheless it doesn't mean the authority to your site will get you indexed for you main keywords.
There are actually thousands, perhaps even millions, of websites that have a low page show up, but are listed over
the first page of the major search engines like yahoo (including Google), for some top keywords. By contrast, you can
find just as many high PR ranking web pages, that are buried in "no mans land" in regards to the search engines
(which include Google).
Also, the other major search engines (Yahoo, WINDOWS LIVE MESSENGER, Bing, and hundreds of smaller search
engines) don't really worry about your "Google Page Rank" in any respect. They only like giving their visitors relevant
So pay close attention to this... would you rather have a low Google PR of 1 or 2, and become listed on the first page
of the search results? Or would you rather have a higher PR of 5 and 6, and be listed on the tenth page of the
search results, where nobody will ever find you..? I do believe the answer is obvious.
Among the list of websites I built for my other online business, hasn't had a Google PR greater than 2 for the previous
4 years (since it's been live online). But many experts have on the first page off major search engines (for my main
keywords) for 3 1/2 these 4 years. I'll take the lower PR and keep this high listing any day of the week.
SEO North-Somerset Search Engine Optimisation