SEO North Lincolnshire
SEO is a confusing venture for most people. Even many so-called-experts may have a difficult time keeping a website
presents itself the search engines.
Primary... the major search engines are constantly changing their algorithms to help bring you the most relevant
website listings for your search query. Search engines also change their algorithms to stay ahead of the dishonest
companies that quickly figure out how to manipulate the search results.
When the search engines change the direction they list websites, there are unscrupulous people who go right to work
trying to figure out how to cheat the machine.
This type of person using what's known as "Black Hat SEO" and if you are trying to run the best website, refrain from
them at all expense! Sure your website will receive a high listing rather quickly using black hat solutions, but as soon
as the search engines ascertain what you're doing, they are going to likely ban your website off their listings
altogether (once and for all). And show up, they will figure it out.
Second... There's lots of misnomers about what's more important when it comes to SEO. A few so called SEO gurus
can have you believe page rank is the most important thing when it comes to search engine listings. It's|This is
certainly simply not true.
Google page rank (or Google PR) is one important factor in regards to ranking a site for the major search engines,
nevertheless SERPs (or Google search Page) is what really counts.
"Page Rank" is Google's way of putting a number on the authority of a internet site. If they believe your site is
extremely important, they'll supply you with a higher PR.
Nevertheless it doesn't mean the authority of your site will get you indexed on your behalf main keywords.
There are thousands, perhaps even millions, of websites which happen to have a low page show up, but are listed to
the first page of the major yahoo (including Google), for many top keywords. In comparison, you can find just as
many high PR ranking web pages, which might be buried in "no mans land" in regards to the search engines (including
Also, additional major search engines (Gmail, MSN, Ask, and 100s of smaller search engines) don't really worry about
your "Google Page Rank" at all. They only care about giving their visitors relevant search results.
So ask yourself this... would you rather have a low Google PR of 1 or 2, and become listed on the first page with the
search results? Or would you rather have a high PR of 5 and 6, and be listed on the tenth page in the search results,
where no one will ever find you..? I do believe the answer is evident.
One of the websites I built for my other online business, hasn't experienced a Google PR greater than 2 for the last 4
years (considering it's been live on the internet). But it has been on the first page off major search engines (for my
main keywords) for 3 1/2 of those 4 years. I'll take the low PR and keep that high listing any day with the week.
SEO North-Lincolnshire Search Engine Optimisation