SEO Newcastle Upon Tyne
You wouldn't expect to appear high up on the SERP to get a word or phrase that will doesn't appear very often or not
at all on your website. Accordingly, in order to attract the attention of the major search engines, we must ensure
that our key words and phrases actually appear on your website. This will unfortunately incorporate some tweaks or
even re-writes of pages or articles so as to thread these keywords and phrases in the website. There are several
areas where these key words should appear. Examples are: - Page Content including articles - Page Descriptions -
the text that appears in the superior of your browser after you visit a website. This is also used in some search
engines like yahoo in the search outcomes. This information is additional using "meta tags" which might be hidden in
the page source code. If the page is editable using a content management system (CMS) they are able to usually be
edited immediately - Keywords - Additionally hidden in meta tags and as used by some search engines - URLs -
marketing promotions campaigns to have a page named "... /strategic-asset-management. html" as compared to "...
/page2. html Once again there are actually tools to help test the relevance of a page in terms of keywords and
phrases. This is an iterative process and in some degree trial and error. The key thing may be to keep the language
as natural as possible whilst using the keywords and key phrases as often as probable - without going over the top.
Too much keyword density can lead to search engines such as Google removing a site from their index, if it suspects
Google uses a voting process to rank websites and pages in order of importance when choosing which pages to show
at the top of the SERP. It is false that the site with the most keywords gets to the top. It all depends on what
important and relevant your internet-site is for those keywords inside opinion of the search engine. The specific
algorithms made use of by search engines are trade secrets and tend to be always being refined, but generally
Google works as follows: Each link back for a page on your website counts being a vote. You could therefore argue
that the more links you enjoy the better and this is usually partly true. However, Google is also interested in how
relevant that link is. It can tell if the website linking to yours has similar key words which is therefore much more
relevant. Finally, if your website containing the back link contains a high Page Rank intimately related to adds weight.
For case, if the BBC or Times Online (High Google page rank) ran an post on Social Housing and had the link social
housing to an internet site about social housing, this will increase the importance of that site for that key word.
Therefore, it is not so much the number of links that counts for the reason that quality and relevance of the links.
That said, the more quality and relevant links you have, the higher up you're going to get. There is one last item to
say about one-way links. There are some back links you don't want to have. For example, just being a back link from
the BBC carries weight, a back link from some black-listed sites will damage your ranks. Google know that some
disreputable "black hat" WEBSITE PLACEMENT consultants trade links to enhance their rankings. Once Google
discovers a really site (or someone reports such a site), the site may be removed from its catalog.
SEO Newcastle-Upon-Tyne Search Engine Optimisation