SEO Gwehelog Fawr
SEO St Arvans
You wouldn't expect to look high up on the SERP to get a word or phrase that will doesn't appear very often or not at
all on your website. Therefore, in order to get the attention of the search engines, we must ensure that our key
phrases and words actually appear on the website. This will unfortunately incorporate some tweaks or even re-writes
associated with pages or articles so as to thread these keywords and phrases into the website. There are several
areas where these key words should appear. Examples are generally: - Page Content which include articles - Page
Descriptions - the text that appears in the top of your browser whenever you visit a website. It's|This is certainly also
used in some search engines in the search outcomes. This information is added using "meta tags" which are hidden in
the page source code. If the page is editable with a content management system (CMS) they can usually be edited
straightaway - Keywords - Additionally hidden in meta tags and used by some search engines - URLs - it is better to
have a page named "... /strategic-asset-management. html" than "... /page2. html Once again there are actually
tools to help examination the relevance of a page in terms of keywords and phrases. This is an iterative process and
in some degree trial and error. The key thing may be to keep the language as natural as they can whilst using the key
words as often as probable - without going overboard. Too much keyword density can result in search engines such
as Google removing a site from their index, if it suspects foul play.
Google uses a voting system to rank websites and pages the best way of importance when choosing which pages to
show presents itself the SERP. It is not the case that the site with the most keywords gets to the top. It all depends
on how important and relevant your site is for those keywords inside opinion of the search engine. The specific
algorithms used by search engines are trade secrets and are always being refined, but generally Google works the
following: Each link back for a page on your website counts for a vote. You could therefore argue that the more links
you enjoy the better and this is usually partly true. However, Google is also interested in how applicable that link is. It
can tell if the website linking to your own property has similar key words and phrases which is therefore even more
relevant. Finally, if your website containing the back link contains a high Page Rank intimately related to adds weight.
For case, if the BBC or even Times Online (High Page rank) ran an report on Social Housing and had the web link social
housing to an internet site about social housing, this can increase the importance of this site for that key word.
Therefore, it is not really much the number of links that counts as the quality and relevance of the links. That said,
better quality and relevant links you've got|you might have, the higher up you will get. There is one last item to say
about one-way links. There are some back links you don't want to have. For example, just for a back link from your
BBC carries weight, a back link from some black-listed sites will damage your ranks. Google know that some
disreputable "black hat" WEB OPTIMIZATION consultants trade links to boost their rankings. Once Google discovers
such a site (or someone reports such a site), the site can be removed from its index.
SEO Monmouthshire Search Engine Optimisation