SEO might be a confusing venture for a lot of people. Even many so-called-experts may have a difficult time keeping
a website at the top of the search engines.
First... the search engines are constantly changing their algorithms to help bring you the the majority of relevant
website listings for your search query. Yahoo also change their algorithms to stay before dishonest companies that
quickly figure out how to manipulate the search outcomes.
As soon as the search engines change the direction they list websites, you can find unscrupulous people who get
right to work racking your brains on how to cheat the machine.
This type of person using what's known as "Black Hat SEO" and if you are trying to run the best website, keep away
from them at all expense! Sure your website will receive a high listing rather rapidly using black hat tactics, but as
soon as the search engines figure out what you're doing, they will likely ban your website from them listings
altogether (for good). And eventually, they will figure it out.
Minute... There's a great deal of misnomers about what's more important in regards to SEO. A few so called SEO
gurus can have you believe page rank is it is important when it comes to search engines. This is simply not true.
Google page rank (or Google PR) is one important factor in regards to ranking a site for the search engines,
nevertheless SERPs (or Google search Page) is what really counts.
"Page Rank" is Google's manner of putting a number to your authority of a site. If they believe your site is extremely
important, they'll supply you with a higher PR.
But it surely doesn't mean the authority of your site will get you indexed for your needs main keywords.
You can find thousands, perhaps even millions, of websites which happen to have a low page rank, but are listed in
the first page of the major search engines (including Google), for many top keywords. By contrast, there are just as
many high PR ranking web pages, that will be buried in "no mans land" when it comes to the search engines (which
Additionally, additional major search engines (Yahoo, MSN, Ask, and hundreds of smaller search engines) don't really
like your "Google Page Rank" whatsoever. They only care about giving their visitors relevant search results.
So pay close attention to this... could you rather have a small Google PR of 1 or 2, and be listed on the first page in
the search results? Or does one rather have a high PR of 5 or 6, and become listed on the tenth page with the search
results, where no one will ever find people..? I believe the answer is obvious.
One of many websites I built for my other online business, hasn't experienced a Google PR of more than 2 for the last
4 years (since it's been live using the web). But it has been on the first page off major search engines (for my main
keywords) for 3 1/2 of those 4 years. I'll take the low PR and keep that high listing any day of the week.
SEO Liverpool Search Engine Optimisation