It is important that a set of Primary and Secondary keywords and key phrases are agreed which will form the basis of
the SEO strategy. Once agreed these can then be liberally inserted into relevant places on the site to increase the
relevance for those key terms. Primary keywords and phrases are those that appear often throughout your site.
Secondary keywords and phrases are the ones that appear on specific pages or parts of the website. Generally
speaking, the more words in a phrase the less the competition from other websites. Nevertheless, it is also likely that
there is fewer people searching with regard to these. It is no good being number one on Google for some sort of
phrase that nobody ever quest for and so a balance has to be reached. SEO consultants who claim they can get you
to number 1 on Google aren't lying; its just that the search term is going to be so obscure that nobody will ever use it.
If you had a web site dedicated to "purple spitting frogs", you will be certain of a number one spot. Some keywords
and phrases have so much competition that it would very difficult to appear high up the SERP without a very big
budget. Therefore, finding a niche is important.
It is better to appear others in terms of Google for a Keyword or phrase that only 500 people find each month than
on position 200 for a phrase that 50, 000 people find each month. Finding the right key terms therefore is the
foundation for the whole SEO campaign. Here, we aim to create a list of 50 to 100 keywords and phrases against
which we will analyze both the search frequency and the others. From this we may use a statistical method for
identifying the most effective selection that will attributes needed best results. The following steps would be
followed, some of that happens to be iterative: - Analyze your existing website to identify phrases and words that
already naturally show up, -Analyze your competitor's sites to see what keywords and phrases they use. Tools exist
to help with this process -Come in place with alternative phrases with regard to these keywords e. grams. "social
housing consultants", "social housing consultancy", "social housing talking to ". Once ever again, tools
exist to help with this process -Come up using a good mix of 1, 2, 3 and 4 word phrases After we have the list of key
words we can then use these to find out the number of look ups made each month and the number of websites that
contain a lot of these results. Once again, tools exist that assist in the way including Google's own number of tools.
At the end from this process we should have a few key words and phrases that are to be the cornerstone of this SEO
campaign but will still be refined over time. For instance, to support new articles that appears on the website.
SEO Lisburn Search Engine Optimisation