SEO Boston Spa
It is important that a set of Primary and Secondary key terms are agreed which will form the basis of the SEO
marketing campaign. Once agreed these can then be liberally inserted into relevant places on the website to increase
the relevance for those key terms. Primary keywords and phrases are the ones that appear often throughout your
website. Secondary keywords and phrases are homeowners who appear on specific pages or sections of the website.
Generally conversing, the more words in a phrase the less their competitors from other websites. However, it is also
likely that there may be fewer people searching with regard to these. It is no good being number 1 on Google for
some sort of phrase that nobody ever quest for and so a balance ought to be reached. SEO consultants who claim
they can demand that you number 1 on Yahoo aren't lying; its that the search term will be so obscure that nobody will
ever use it. If you had an internet site dedicated to "purple spitting frogs", you can be certain of a number one spot.
Some keywords and phrases have a great deal competition that it would be very difficult to appear high up the SERP
without a very large budget. Therefore, finding a niche is very important.
It is better to appear presents itself Google for a Key phrases or phrase that only 500 people search for each month
than on position 200 for a phrase that 50, 000 people look for each month. Finding the right key terms therefore is
the foundation for the whole SEO campaign. Here, we aim to create a list of 50 to 100 key words against which we
will analyze both search frequency and their competitors. From this we can use a statistical method for identifying the
most effective selection that will afford the best results. The following steps is followed, some of which might be
iterative: - Analyze your existing website to identify words that already naturally show up, -Analyze your
competitor's sites to see what keywords and key phrases they use. Tools exist to help with this process -Come up
with alternative phrases for these keywords e. grams. "social housing consultants", "social housing consultancy",
"social housing talking to ". Once ever again, tools exist to help with this process -Come up with a good
mix of 1, two, 3 and 4 word phrases After we have the list of key terms we can then use these to find out the
number of lookups made each month and may be websites that contain a lot of these results. Once again, tools exist
that assist along the way including Google's own number of tools. At the end about this process we should have a set
of key words and phrases that are to be the cornerstone of that SEO campaign but will still be refined over time. For
example, to support new articles that appears on the site.
SEO Leeds Search Engine Optimisation