You wouldn't expect to appear high up on the SERP for a word or phrase which doesn't appear very often or never
on your website. Accordingly, in order to attract the attention of the major search engines, we must ensure that our
key words and phrases actually appear on the website. This will unfortunately involve some tweaks or even re-writes
associated with pages or articles to be able to thread these keywords and phrases in the website. There are several
areas where these key terms should appear. Examples are generally: - Page Content which include articles - Page
Descriptions - the text that appears in the top of your browser as soon as you visit a website. This is also used in
some search engines like yahoo in the search outcomes. This information is additional using "meta tags" which are
hidden in the web site source code. If the page is editable using a content management system (CMS) they can
usually be edited directly - Keywords - Also hidden in meta tags and made use of by some search engines - URLs -
marketing promotions campaigns to have a web site named "... /strategic-asset-management. html" than "... /page2.
html Once again you can find tools to help test the relevance of a page in terms of keywords and phrases. This is an
iterative process and to some extent trial and error. The key thing may be to keep the language as natural as
possible whilst using the key words as often as possible - without going over the top. Too much keyword density can
lead to search engines such as Google removing a site from their index, when it suspects foul play.
Google uses a voting system to rank websites and pages the best way of importance when determining which pages
to show at the top of the SERP. It is not the case that the site with more keywords gets to the superior. It all
depends on how important and relevant your internet-site is for those keywords inside opinion of the google search.
The specific algorithms made use of by search engines are trade secrets and are always being refined, but generally
Google works the following: Each link back to a page on your website counts being a vote. You could therefore argue
that this more links you have the better and this is partly true. However, Google is usually interested in how relevant
that link is. It can tell in the event the website linking to your own property has similar key words and phrases which is
therefore more relevant. Finally, if your website containing the back link has a high Page Rank which adds weight. For
example, if the BBC and also Times Online (High Google page rank) ran an posting on Social Housing and had the web
link social housing to a web site about social housing, this would increase the importance of that site for that key
phrase. Therefore, it is not so much the number of links that counts as the quality and relevance with the links. That
said, better quality and relevant links you've got|you might have, the higher up you're going to get. There is one last
item to say about one-way links. There are some backlinks you don't want to have. For example, just being a back
link from the BBC carries weight, a back link from some black-listed web sites will damage your rankings. Google know
that a few disreputable "black hat" SEO consultants trade links to enhance their rankings. Once Google discovers such
a site (or someone reports such a site), the site may be removed from its catalog.
SEO Kirklees Search Engine Optimisation