SEO Wickham and Dunston
SEO is a confusing venture for a lot of people. Even many so-called-experts may have a difficult time keeping a
website presents itself the search engines.
Primary... the major search engines are constantly changing their algorithms in an effort to bring you the most
relevant website listings to your search query. Search engine listings also change their algorithms to stay ahead of
the dishonest companies that quickly learn how to manipulate the search results.
When the search engines change the way they list websites, you can find unscrupulous people who get right to work
racking your brains on how to cheat the system.
This type of person using what's known as "Black Hat SEO" and if you are trying to run a legitimate website, keep
away from them at all charge! Sure your website will get a high listing rather quickly using black hat tactics, but as
soon as the search engines figure out what you're doing, they will likely ban your website off their listings altogether
(forever). And show up, they are going to figure it out.
2nd... There's a great deal of misnomers about what's more important in regards to SEO. A few so called SEO gurus
can have you believe page rank is the most important thing when it comes to search engine listings. It's|This is
certainly simply not true.
Page rank (or Google PR) is one important factor when it comes to ranking a site for the major search engines,
nevertheless SERPs (or Search engine Page) is what really counts.
"Page Rank" is Google's manner of putting a number to your authority of a internet site. If they believe your site is
extremely important, they'll provide higher PR.
Nevertheless it doesn't mean the authority to your site will get you indexed in your case main keywords.
You can find thousands, perhaps even millions, of websites that contain a low page show up, but are listed over the
first page of the major search engines (including Google), for some top keywords. In comparison, there are actually
just as many high PR ranking web pages, which might be buried in "no mans land" in regards to the search engines
Also, the other major search engines (Google, MSN, Ask, and many hundreds smaller search engines) don't really
care about your "Google Page Rank" whatsoever. They only care about giving their visitors relevant web advertising.
So ask yourself this... would you rather have a small Google PR of several, and be listed on the first page of the
search results? Or could you rather have a high PR of 5 or 6, and become listed on the tenth page in the search
results, where nobody will ever find you..? I believe the answer is obvious.
Among the list of websites I built for my other web business, hasn't had a Google PR of more than 2 for the previous
4 years (considering it's been live on the internet). But it has been on the first page of major search engines (with
regard to my main keywords) for 3 1/2 of 4 years. I'll take the low PR and keep the high listing any day in the week.
SEO Gateshead Search Engine Optimisation