You wouldn't expect show up high up on the SERP to get a word or phrase that doesn't appear very often or not at
all on your website. Consequently, in order to attract the attention of the search engines, we must ensure that our
key words actually appear on the website. This will unfortunately incorporate some tweaks or even re-writes
associated with pages or articles in order to thread these keywords and phrases in the website. There are several
areas where these keywords and key phrases should appear. Examples are generally: - Page Content which include
articles - Page Descriptions - the written text that appears in the top of your browser after you visit a website. It's|
This is certainly also used in some search engine listings in the search outcomes. This information is additional using
"meta tags" which are hidden in the web site source code. If the page is editable using a content management system
(CMS) they can usually be edited directly - Keywords - Additionally hidden in meta tags and used by some search
engines - URLs - it is better to have a page named "... /strategic-asset-management. html" than "... /page2. html
Once again there are actually tools to help examination the relevance of a page with regard to keywords and
phrases. This is an iterative process and in some degree trial and error. The key thing may be to keep the language
as natural as they can whilst using the key terms as often as probable - without going overboard. Too much keyword
density can lead to search engines such as Google removing a site from their index, if it suspects foul enjoy.
Google uses a voting system to rank websites and pages in order of importance when deciding which pages to show
presents itself the SERP. It is not the case that the site with the most keywords gets to the superior. It all depends
on how important and relevant your website is for those keywords in the opinion of the google search. The specific
algorithms made use of by search engines are trade secrets and are always being refined, but generally Google
works as follows: Each link back to a page on your website counts being a vote. You could therefore argue that the
more links you enjoy the better and this is usually partly true. However, Google is usually interested in how applicable
that link is. It can tell in the event the website linking to your own property has similar key phrases and words which is
therefore even more relevant. Finally, if your website containing the back link carries a high Page Rank which adds
weight. For case, if the BBC or Times Online (High Page rank) ran an article on Social Housing and had the link social
housing to an internet site about social housing, this could increase the importance of that site for that key word.
Therefore, it is not really much the number of links that counts for the reason that quality and relevance in the links.
That said, better quality and relevant links you have, the higher up you will definately get. There is one last item to
say about back links. There are some back links you don't want. For example, just being a back link from this BBC
carries weight, a back link from some black-listed sites will damage your ranks. Google know that some disreputable
"black hat" WEBSITE PLACEMENT consultants trade links to boost their rankings. Once Google discovers such a site
(or someone reports such a site), the site may be removed from its index.
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