SEO Eilean Siar
SEO is a confusing venture for a lot of people. Even many so-called-experts may have a difficult time keeping a
website presents itself the search engines.
Primary... the major search engines are constantly changing their algorithms in an effort to bring you the the majority
relevant website listings for your search query. Search engines like yahoo also change their algorithms to stay before
dishonest companies that quickly figure out how to manipulate the search results.
When the search engines change the way they list websites, there are actually unscrupulous people who set off right
to work racking your brains on how to cheat the system.
This type of person using what's known as "Black Hat SEO" and if you are trying to run a legitimate website, try to
avoid them at all cost! Sure your website will get a high listing rather easily using black hat solutions, but as soon as
the search engines figure out what you're doing, they will likely ban your website off their listings altogether (for
good). And show up, they are going to figure it out.
2nd... There's a lot of misnomers about what's more important in regards to SEO. A few so called SEO gurus can have
you believe page rank is the most important thing when it comes to search engines. It's|This is certainly simply not
Page rank (or Google PR) is one important factor in regards to ranking a site for the search engines, but SERPs (or
Search engine results Page) is precisely what really counts.
"Page Rank" is Google's way of putting a number on the authority of a internet site. If they believe your site is
important, they'll supply you with a higher PR.
But it doesn't mean the authority of your site will get you indexed on your behalf main keywords.
You can find thousands, perhaps even millions, of websites that contain a low page position, but are listed in the first
page of the major search engines (including Google), for some top keywords. By contrast, there are just as many
high PR ranking web pages, that are buried in "no mans land" when it comes to the search engines (including Google).
Additionally, the other major search engines (Yahoo, WINDOWS LIVE MESSENGER, Ask, and many hundreds smaller
search engines) don't really worry about your "Google Page Rank" whatsoever. They only treasure giving their
visitors relevant search results.
So ask yourself this... does one rather have a low Google PR of 1 or 2, and become listed on the first page in the
search results? Or does one rather have a high PR of 5 or even 6, and be listed on the tenth page in the search
results, where nobody will ever find you..? I think the answer is obvious.
One of the websites I built for my other online business, hasn't had a Google PR greater than 2 for the previous 4
years (due to the fact it's been live using the web). But it has been on the first page of major search engines (for my
main keywords) for 3 1/2 of those 4 years. I'll take the lower PR and keep this high listing any day in the week.
SEO Eilean-Siar Search Engine Optimisation