SEO East Lothian
SEO Cockenzie and Port Seton
SEO North Berwick
SEO can be a confusing venture for most people. Even many so-called-experts can have a difficult time keeping a
website others in terms of the search engines.
Primary... the major search engines are constantly changing their algorithms in an effort to bring you the the majority
relevant website listings to your search query. Search engines also change their algorithms to stay ahead of the
dishonest companies that quickly learn how to manipulate the search outcomes.
When the search engines change the way they list websites, there are unscrupulous people who set off right to work
trying to figure out how to cheat the system.
These people are using what's known since "Black Hat SEO" and if you're trying to run the best website, stay away
from them at all charge! Sure your website will get a high listing rather rapidly using black hat solutions, but when the
search engines figure out what you're doing, they will likely ban your website off their listings altogether (once and
for all). And show up, they will figure it out.
Second... There's a great deal of misnomers about what's more important in regards to SEO. Some so called SEO
gurus will have you believe page rank is the most important thing when it comes to search engines. It's|This is
certainly simply not true.
Google page rank (or Google PUBLIC REALTIONS) is one important factor when it comes to ranking a site for the
search engines, nevertheless SERPs (or Google search Page) is precisely what really counts.
"Page Rank" is Google's way of putting a number to the authority of a site. If they believe your site is extremely
important, they'll give you a higher PR.
Nevertheless it doesn't mean the authority of your site will get you indexed to suit your needs main keywords.
You can find thousands, maybe even millions, of websites that contain a low page position, but are listed in the first
page of the major search engines like yahoo (including Google), for some top keywords. In comparison, there are
actually just as many high PR ranking internet pages, which can be buried in "no mans land" when it comes to the
search engines (including Google).
Additionally, the other major search engines (Gmail, MSN, Bing, and hundreds of smaller search engines) don't really
care about your "Google Page Rank" whatsoever. They only treasure giving their visitors relevant search results.
So ask yourself this... could you rather have a small Google PR of several, and be listed on the first page in the
search results? Or would you rather have a high PR of 5 and also 6, and be listed on the tenth page of the search
results, where no one will ever find people..? I believe the answer is obvious.
One of many websites I built for my other online business, hasn't had a Google PR greater than 2 for the previous 4
years (since it's been live on the internet). But it has been on the first page of major search engines (with regard to
my main keywords) for 3 1/2 of the 4 years. I'll take the low PR and keep your high listing any day of the week.
SEO East-Lothian Search Engine Optimisation