SEO East Dunbartonshire
SEO can be a confusing venture for a lot of people. Even many so-called-experts may have a difficult time keeping a
website at the top of the search engines.
First... the search engines are constantly changing their algorithms to help bring you the the majority relevant
website listings for a search query. Search engines like yahoo also change their algorithms to stay ahead of the
dishonest companies that quickly learn how to manipulate the search results.
When the search engines change the way they list websites, there are unscrupulous people who go right to work
racking your brains on how to cheat the system.
This type of person using what's known since "Black Hat SEO" and if you are trying to run a legitimate website, try to
avoid them at all charge! Sure your website will receive a high listing rather rapidly using black hat solutions, but when
the search engines ascertain what you're doing, they will likely ban your website from their listings altogether (once
and for all). And show up, they are going to figure it out.
Second... There's lots of misnomers about what's more important in regards to SEO. Some so called SEO gurus will
have you believe page rank is it is important when it comes to search engines. This is simply not true.
Google page rank (or Google PUBLIC REALTIONS) is one important factor when it comes to ranking a site for the
major search engines, nevertheless SERPs (or Search engine results Page) is precisely what really counts.
"Page Rank" is Google's way of putting a number to your authority of a web site. If they believe your site is
extremely important, they'll provide higher PR.
But it doesn't mean the authority to your site will get you indexed on your behalf main keywords.
You can find thousands, maybe even millions, of websites that contain a low page position, but are listed in the first
page of the major yahoo (including Google), for some top keywords. By contrast, there are just as many high PR
ranking web pages, which can be buried in "no mans land" when it comes to the search engines (including Google).
Also, the other major search engines (Gmail, MSN, Bing, and 100s of smaller search engines) don't really treasure
your "Google Page Rank" at all. They only treasure giving their visitors relevant search results.
So ask yourself this... does one rather have a small Google PR of several, and become listed on the first page of the
search results? Or does one rather have a excessive PR of 5 or 6, and become listed on the tenth page of the search
results, where nobody will ever find people..? I think the answer is obvious.
One of the websites I built for my other online business, hasn't had a Google PR greater than 2 for the previous 4
years (since it's been live using the web). But many experts have on the first page of all major search engines (for my
main keywords) for 3 1/2 of people 4 years. I'll take the low PR and keep that high listing any day with the week.
SEO East-Dunbartonshire Search Engine Optimisation