SEO can be a confusing venture for a lot of people. Even many so-called-experts may have a difficult time keeping a
website others in terms of the search engines.
First... the search engines are constantly changing their algorithms in an effort to bring you the the majority relevant
website listings for a search query. Search engines also change their algorithms to stay ahead of the dishonest
companies that quickly learn how to manipulate the search results.
When the search engines change the way they list websites, you can find unscrupulous people who set off right to
work trying to figure out how to cheat the system.
These people are using what's known since "Black Hat SEO" and if you are trying to run a legitimate website, stay
away from them at all charge! Sure your website will receive a high listing rather easily using black hat tactics, but
when the search engines figure out what you're doing, they will likely ban your website from their listings altogether
(once and for all). And eventually, they are going to figure it out.
Minute... There's a lot of misnomers about what's more important when it comes to SEO. Some so called SEO gurus
will have you believe page rank is it is important when it comes to search engines. This is simply not true.
Page rank (or Google PR) is one important factor when it comes to ranking a site for the major search engines, but
SERPs (or Search engine results Page) is precisely what really counts.
"Page Rank" is Google's manner of putting a number on the authority of a web site. Once they believe your site is
extremely important, they'll supply you with a higher PR.
But it surely doesn't mean the authority of your site will get you indexed for your needs main keywords.
There are actually thousands, maybe even millions, of websites that have a low page position, but are listed in the
first page of the major search engines like yahoo (including Google), for some top keywords. In comparison, there are
actually just as many high PR ranking internet pages, which might be buried in "no mans land" when it comes to the
search engines (which include Google).
Additionally, additional major search engines (Yahoo, MSN, Ask, and 100s of smaller search engines) don't really care
about your "Google Page Rank" whatsoever. They only care about giving their visitors relevant web advertising.
So ask yourself this... would you rather have a low Google PR of several, and be listed on the first page with the
search results? Or would you rather have a high PR of 5 and 6, and become listed on the tenth page in the search
results, where no one will ever find you..? I do believe the answer is evident.
One of the websites I built for my other online business, hasn't possessed a Google PR of more than 2 for the
previous 4 years (considering it's been live on the internet). But many experts have on the first page off major
search engines (with regard to my main keywords) for 3 1/2 of 4 years. I'll take the lower PR and keep this high listing
any day in the week.
SEO Dungannon Search Engine Optimisation