SEO is a confusing venture for a lot of people. Even many so-called-experts may have a difficult time keeping a
website at the top of the search engines.
Primary... the major search engines are constantly changing their algorithms to help bring you the the majority of
relevant website listings for your search query. Search engine listings also change their algorithms to stay before
dishonest companies that quickly learn how to manipulate the search outcomes.
As soon as the search engines change the way they list websites, there are unscrupulous people who go right to
work racking your brains on how to cheat the machine.
These people are using what's known as "Black Hat SEO" and if you are trying to run a legitimate website, refrain
from them at all cost! Sure your website will receive a high listing rather easily using black hat tactics, but when the
search engines figure out what you're doing, they will likely ban your website off their listings altogether (for good).
And eventually, they are going to figure it out.
Second... There's a great deal of misnomers about what's more important in regards to SEO. A few so called SEO
gurus can have you believe page rank is it is important when it comes to search engines. It's|This is certainly simply
Google page rank (or Google PR) is one important factor when it comes to ranking a site for the search engines,
nevertheless SERPs (or Search engine Page) is precisely what really counts.
"Page Rank" is Google's manner of putting a number on the authority of a online site. Once they believe your site is
extremely important, they'll supply you with a higher PR.
Nevertheless it doesn't mean the authority to your site will get you indexed to suit your needs main keywords.
There are thousands, perhaps even millions, of websites that have a low page show up, but are listed in the first
page of the major search engine listings (including Google), for some top keywords. By contrast, you can find just as
many high PR ranking internet pages, that are buried in "no mans land" in regards to the search engines (including
Also, additional major search engines (Yahoo, MSN, Ask, and 100s of smaller search engines) don't really worry about
your "Google Page Rank" at all. They only like giving their visitors relevant web advertising.
So pay close attention to this... does one rather have a small Google PR of several, and be listed on the first page in
the search results? Or does one rather have a high PR of 5 or even 6, and become listed on the tenth page of the
search results, where no one will ever find you..? I do believe the answer is obvious.
One of many websites I built for my other web business, hasn't had a Google PR greater than 2 for the previous 4
years (since it's been live online). But it has been on the first page of major search engines (for my main keywords)
for 3 1/2 of the 4 years. I'll take the lower PR and keep that high listing any day of the week.
SEO Down Search Engine Optimisation