SEO is a confusing venture for a lot of people. Even many so-called-experts may have a difficult time keeping a
website others in terms of the search engines.
Primary... the search engines are constantly changing their algorithms in an effort to bring you the most relevant
website listings to your search query. Search engines like yahoo also change their algorithms to stay ahead of the
dishonest companies that quickly figure out how to manipulate the search outcomes.
As soon as the search engines change the way they list websites, there are actually unscrupulous people who get
right to work trying to figure out how to cheat the system.
These people are using what's known since "Black Hat SEO" and if you are trying to run the best website, stay away
from them at all charge! Sure your website will receive a high listing rather easily using black hat solutions, but as
soon as the search engines figure out what you're doing, they are going to likely ban your website from them listings
altogether (for good). And eventually, they will figure it out.
2nd... There's lots of misnomers about what's more important in regards to SEO. Some so called SEO gurus will have
you believe page rank is the most important thing when it comes to search engines. It's|This is certainly simply not
Page rank (or Google PUBLIC REALTIONS) is one important factor in regards to ranking a site for the search engines,
but SERPs (or Search engine results Page) is precisely what really counts.
"Page Rank" is Google's way of putting a number on the authority of a online site. If they believe your site is
extremely important, they'll supply you with a higher PR.
But it surely doesn't mean the authority to your site will get you indexed in your case main keywords.
You can find thousands, maybe even millions, of websites which happen to have a low page position, but are listed
relating to the first page of the major search engines (including Google), for many top keywords. In comparison,
there are actually just as many high PR ranking internet pages, that will be buried in "no mans land" when it comes to
the search engines (including Google).
Also, the other major search engines (Hotmail, MSN, Ask, and 100s of smaller search engines) don't really care about
your "Google Page Rank" whatsoever. They only like giving their visitors relevant web advertising.
So pay close attention to this... does one rather have a low Google PR of 1 or 2, and be listed on the first page in the
search results? Or does one rather have a high PR of 5 and also 6, and be listed on the tenth page with the search
results, where no one will ever find people..? I believe the answer is obvious.
One of the websites I built for my other online business, hasn't possessed a Google PR greater than 2 for the last 4
years (considering it's been live on the internet). But many experts have on the first page of all major search engines
(with regard to my main keywords) for 3 1/2 of the 4 years. I'll take the low PR and keep your high listing any day
with the week.
SEO Doncaster Search Engine Optimisation