SEO Halnaby Ave
SEO can be a confusing venture for most people. Even many so-called-experts may have a difficult time keeping a
website at the top of the search engines.
Primary... the major search engines are constantly changing their algorithms to help bring you the most relevant
website listings for a search query. Yahoo also change their algorithms to stay ahead of the dishonest companies that
quickly learn how to manipulate the search results.
When the search engines change the way they list websites, you can find unscrupulous people who set off right to
work racking your brains on how to cheat the system.
These people are using what's known since "Black Hat SEO" and if you are trying to run the best website, keep away
from them at all charge! Sure your website will get a high listing rather rapidly using black hat tactics, but as soon as
the search engines ascertain what you're doing, they will likely ban your website off their listings altogether
(forever). And sooner or later, they will figure it out.
2nd... There's a lot of misnomers about what's more important when it comes to SEO. Some so called SEO gurus can
have you believe page rank is the most important thing when it comes to search engines. It's|This is certainly simply
Page rank (or Google PR) is one important factor when it comes to ranking a site for the major search engines,
nevertheless SERPs (or Search engine Page) is precisely what really counts.
"Page Rank" is Google's manner of putting a number to the authority of a site. Once they believe your site is
important, they'll give you a higher PR.
But it surely doesn't mean the authority of your site will get you indexed for your needs main keywords.
There are thousands, maybe even millions, of websites which happen to have a low page rank, but are listed in the
first page of the major search engines (including Google), for many top keywords. In comparison, there are just as
many high PR ranking internet pages, that will be buried in "no mans land" in regards to the search engines (which
Additionally, the other major search engines (Yahoo, MSN, Ask, and 100s of smaller search engines) don't really
treasure your "Google Page Rank" whatsoever. They only worry about giving their visitors relevant web advertising.
So ask yourself this... could you rather have a small Google PR of 1 or 2, and be listed on the first page with the
search results? Or could you rather have a higher PR of 5 and also 6, and become listed on the tenth page in the
search results, where nobody will ever find you..? I believe the answer is evident.
Among the list of websites I built for my other online business, hasn't had a Google PR greater than 2 for the last 4
years (considering it's been live online). But it has been on the first page of major search engines (with regard to my
main keywords) for 3 1/2 of the 4 years. I'll take the low PR and keep your high listing any day of the week.
SEO Darlington Search Engine Optimisation