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It is important that a few Primary and Secondary keywords and key phrases are agreed which will form the basis of
the SEO promotion. Once agreed these may then be liberally inserted into relevant places on the website to increase
the relevance for those key words. Primary keywords and phrases are homeowners who appear often throughout
your website. Secondary keywords and phrases are individuals who appear on specific pages or parts of the website.
Generally conversing, the more words in a phrase the less the competition from other websites. Nevertheless, it is
also likely that there may be fewer people searching for these. It is no good being number 1 on Google for some sort
of phrase that nobody ever searches for and so a balance has to be reached. SEO consultants who claim they can
get you to number 1 on Yahoo aren't lying; its that the search term are going to be so obscure that nobody will ever
do it. If you had an internet site dedicated to "purple spitting frogs", you will be certain of a number one spot. Some
keywords and phrases have a great deal competition that it would very difficult to appear high in the SERP without a
very big budget. Therefore, finding a niche is very important.
It is better to appear others in terms of Google for a Key phrases or phrase that only 500 people find each month
than on position 200 for a phrase that 50, 000 people look for each month. Finding the right key words therefore is
the foundation for your SEO campaign. Here, we aim to create a list of 50 to 100 key words against which we will
analyze both search frequency and the others. From this we may use a statistical method for identifying the best
selection that will give the best results. The following steps may be followed, some of which might be iterative: -
Analyze your active website to identify words that already naturally show up, -Analyze your competitor's sites to see
what key words they use. Tools exist to assist with this process -Come up with alternative phrases for these
keywords e. g. "social housing consultants", "social houses consultancy", "social housing talking to ".
Once all over again, tools exist to help with this process -Come up which has a good mix of 1, 2, 3 and 4 word
phrases Once we have the list of keywords and phrases we can then use these to uncover the number of lookups
made each month and the quantity of websites that contain these results. Once again, tools exist that assist along
the way including Google's own set of tools. At the end from this process we should have a few key words and
phrases that are to be the cornerstone of the SEO campaign but will still be refined over time. For instance, to
support new articles that appears on the site.
SEO Cumbria Search Engine Optimisation