SEO Hawkes End
It is important that a set of Primary and Secondary key words are agreed which will form the foundation of the SEO
campaign. Once agreed these can then be liberally inserted into relevant places on the website to increase the
relevance for those key terms. Primary keywords and phrases are the ones that appear often throughout your
website. Secondary keywords and phrases are people who appear on specific pages or parts of the website.
Generally communicating, the more words in the phrase the less the others from other websites. Nevertheless, it is
also likely that there may be fewer people searching for these. It is no good being number one on Google for some
sort of phrase that nobody ever searches for and so a balance has to be reached. SEO consultants who claim they
can get you to number 1 on Yahoo aren't lying; its that the search term are going to be so obscure that nobody will
ever work with it. If you had a web site dedicated to "purple spitting frogs", you will be certain of a number 1 spot.
Some keywords and phrases have so much competition that it could be very difficult to appear high up the SERP
without a very large budget. Therefore, finding a niche is very important.
It is better to appear at the top of Google for a Key phrases or phrase that only 500 people look for each month than
on position 200 to get a phrase that 50, 000 people search for each month. Finding the right key terms therefore is
the foundation for the whole SEO campaign. Here, we aim to come up with a list of 50 to 100 key words against which
we will analyze both search frequency and the competition. From this we can use a statistical method for identifying
the best selection that will required best results. The following steps is followed, some of which are iterative: -
Analyze your existing website to identify words and phrases that already naturally show up, -Analyze your
competitor's sites to see what keywords and key phrases they use. Tools exist to help with this process -Come up
with alternative phrases with regard to these keywords e. g. "social housing consultants", "social homes
consultancy", "social housing consulting ". Once all over again, tools exist to assist with this process -
Come up which has a good mix of 1, two, 3 and 4 word phrases After we have the list of key terms we can then use
these to uncover the number of lookups made each month and the quantity of websites that contain these kind of
results. Once again, tools exist that assist in the way including Google's own number of tools. At the end of this
process we should have a set of key words and phrases that need to be the cornerstone of your SEO campaign but
will still be refined over time. For instance, to support new articles that appears on the site.
SEO Coventry Search Engine Optimisation