SEO County of Herefordshire
SEO Hampton Bishop
SEO Kington Rural
It is important that a few Primary and Secondary keywords and key phrases are agreed which will form the basis of
the SEO promotion. Once agreed these may then be liberally inserted into relevant places on the site to increase the
relevance for those key terms. Primary keywords and phrases are individuals who appear often throughout a web
site. Secondary keywords and phrases are people who appear on specific pages or sections of the website. Generally
conversing, the more words within a phrase the less their competitors from other websites. However, it is also likely
that there would be fewer people searching for these. It is no good being number 1 on Google for a phrase that
nobody ever searches for and so a balance has to be reached. SEO consultants who claim they can get you to
number 1 on Yahoo aren't lying; its just that the search term are going to be so obscure that nobody will ever use it.
If you had a website dedicated to "purple spitting frogs", you will be certain of a number one spot. Some keywords
and phrases have a great deal competition that it could be very difficult to appear high up the SERP without a very
big budget. Therefore, finding a niche is very important.
It is better to appear presents itself Google for a Key phrases or phrase that only 500 people find each month than
on position 200 to get a phrase that 50, 000 people search for each month. Finding the right key terms therefore is
the foundation for your SEO campaign. Here, we aim to create a list of 50 to 100 key terms against which we will
analyze both the search frequency and the competition. From this we can use a statistical method for identifying the
best selection that will give the best results. The following steps would be followed, some of that happens to be
iterative: - Analyze your active website to identify words that already naturally appear, -Analyze your competitor's
websites to see what keywords and key phrases they use. Tools exist to help with this process -Come in place with
alternative phrases with regard to these keywords e. grams. "social housing consultants", "social casing consultancy",
"social housing consulting ". Once again, tools exist to help with this process -Come up which includes a
good mix of 1, two, 3 and 4 word phrases Once we have the list of keywords and phrases we can then use these to
uncover the number of lookups made each month and the number of websites that contain these kind of results.
Once again, tools exist that assist in the process including Google's own number of tools. At the end from this process
we should have a few key words and phrases that are to be the cornerstone of that SEO campaign but will continue
to be refined over time. For example, to support new articles that appears on the website.
SEO County-of-Herefordshire Search Engine Optimisation