SEO might be a confusing venture for most people. Even many so-called-experts may have a difficult time keeping a
website at the top of the search engines.
First... the major search engines are constantly changing their algorithms in an effort to bring you the the majority of
relevant website listings for your search query. Yahoo also change their algorithms to stay ahead of the dishonest
companies that quickly learn how to manipulate the search results.
When the search engines change the way they list websites, you can find unscrupulous people who get right to work
trying to figure out how to cheat the machine.
This type of person using what's known as "Black Hat SEO" and if you are trying to run a legitimate website, try to
avoid them at all expense! Sure your website will get a high listing rather rapidly using black hat techniques, but as
soon as the search engines figure out what you're doing, they are going to likely ban your website from them listings
altogether (once and for all). And sooner or later, they are going to figure it out.
Next... There's lots of misnomers about what's more important when it comes to SEO. A few so called SEO gurus can
have you believe page rank is the most important thing when it comes to search engine listings. It's|This is certainly
simply not true.
Google page rank (or Google PR) is one important factor when it comes to ranking a site for the major search engines,
but SERPs (or Google search Page) is precisely what really counts.
"Page Rank" is Google's way of putting a number on the authority of a online site. If they believe your site is
important, they'll give you a higher PR.
But it surely doesn't mean the authority of your site will get you indexed for your needs main keywords.
There are thousands, perhaps even millions, of websites that contain a low page show up, but are listed to the first
page of the major search engines (including Google), for many top keywords. In comparison, there are just as many
high PR ranking internet pages, that are buried in "no mans land" in regards to the search engines (which include
Additionally, additional major search engines (Google, MSN, Bing, and hundreds of smaller search engines) don't really
like your "Google Page Rank" in any respect. They only like giving their visitors relevant web advertising.
So pay close attention to this... does one rather have a low Google PR of several, and be listed on the first page of
the search results? Or does one rather have a higher PR of 5 or even 6, and be listed on the tenth page with the
search results, where no one will ever find people..? I believe the answer is obvious.
One of the websites I built for my other online business, hasn't had a Google PR of more than 2 for the previous 4
years (considering it's been live on the internet). But many experts have on the first page off major search engines
(for my main keywords) for 3 1/2 of those 4 years. I'll take the low PR and keep that high listing any day with the
SEO Clackmannanshire Search Engine Optimisation