SEO City of Bristol
You wouldn't expect show up high up on the SERP for a word or phrase which doesn't appear very often or never on
your website. Consequently, in order to attract the attention of the major search engines, we must ensure that our
key words actually appear on the website. This will unfortunately incorporate some tweaks or even re-writes
involving pages or articles so as to thread these keywords and phrases into the website. There are several areas
where these keywords and key phrases should appear. Examples are generally: - Page Content including articles -
Page Descriptions - the written text that appears in the top of your browser when you visit a website. It's|This is
certainly also used in some search engine listings in the search outcomes. This information is added using "meta tags"
that happens to be hidden in the web site source code. If the page is editable using a content management system
(CMS) they can usually be edited immediately - Keywords - Additionally hidden in meta tags and as used by some
search engines - URLs - it is better to have a web site named "... /strategic-asset-management. html" than "...
/page2. html Once again there are tools to help examination the relevance of a page in terms of keywords and
phrases. This is an iterative process and to some extent trial and error. The key thing is always to keep the language
as natural as they can whilst using the keywords and key phrases as often as possible - without going overboard.
Too much keyword density can lead to search engines such as Google removing a site from their index, when it
suspects foul play.
Google uses a voting process to rank websites and pages in order of importance when determining which pages to
show presents itself the SERP. It is not the case that the site with the most keywords gets to the top. It all depends
on how important and relevant a web site is for those keywords inside opinion of the search engine. The specific
algorithms made use of by search engines are trade secrets and are always being refined, but generally Google
works the following: Each link back for a page on your website counts for a vote. You could therefore argue that
more links you have the better and this is partly true. However, Google is in addition interested in how relevant that
link is. It can tell in the event the website linking to your own property has similar key words and phrases which is
therefore even more relevant. Finally, if the website containing the back link carries a high Page Rank intimately
related to adds weight. For case, if the BBC and also Times Online (High Google page rank) ran an post on Social
Housing and had the web link social housing to a web site about social housing, this would increase the importance of
this site for that key word. Therefore, it is not really much the number of links that counts as the quality and
relevance with the links. That said, better quality and relevant links you've got|you might have, the higher up you will
definately get. There is one last item to say about backlinks. There are some one-way links you don't want to have.
For example, just for a back link from the BBC carries weight, a back link from some black-listed web pages will
damage your rankings. Google know that a few disreputable "black hat" SEO consultants trade links to boost their
rankings. Once Google discovers a really site (or someone reports such a site), the site may be removed from its
SEO City-of-Bristol Search Engine Optimisation