SEO Central Bedfordshire
You wouldn't expect to look high up on the SERP to get a word or phrase that will doesn't appear very often or never
on your website. Consequently, in order to attract the attention of the major search engines, we must ensure that
our key words and phrases actually appear on the website. This will unfortunately incorporate some tweaks or even
re-writes of pages or articles so as to thread these keywords and phrases in the website. There are several areas
where these keywords and phrases should appear. Examples are generally: - Page Content which include articles -
Page Descriptions - the written text that appears in the superior of your browser as soon as you visit a website. This
is also used in some search engines like yahoo in the search results. This information is increased using "meta tags"
which can be hidden in the page source code. If the page is editable using a content management system (CMS) they
can usually be edited specifically - Keywords - Additionally hidden in meta tags and used by some search engines -
URLs - marketing promotions campaigns to have a page named "... /strategic-asset-management. html" than "...
/page2. html Once again you can find tools to help test the relevance of a page with regard to keywords and
phrases. This is an iterative process and to some extent trial and error. The key thing is to keep the language as
natural as they can whilst using the keywords and phrases as often as possible - without going over the top. Too
much keyword density can lead to search engines such as Google removing a website from their index, when it
suspects foul enjoy.
Google uses a voting system to rank websites and pages in order of importance when deciding which pages to show
at the top of the SERP. It is not the case that the site with more keywords gets to the superior. It all depends on
what important and relevant your site is for those keywords in the opinion of the google search. The specific
algorithms as used by search engines are trade secrets and tend to be always being refined, but generally Google
works the following: Each link back to a page on your website counts for a vote. You could therefore argue that more
links you have the better and this is usually partly true. However, Google is in addition interested in how applicable
that link is. It can tell if the website linking to your own property has similar key phrases and words which is therefore
even more relevant. Finally, if your website containing the back link contains a high Page Rank this adds weight. For
example, if the BBC and Times Online (High Page rank) ran an report on Social Housing and had the web link social
housing to a web site about social housing, this would increase the importance of this site for that key word.
Therefore, it is not so much the number of links that counts for the reason that quality and relevance with the links.
That said, better quality and relevant links you have, the higher up you will definately get. There is one last thing to
say about backlinks. There are some back links you don't want to have. For example, just as a back link from the BBC
carries weight, a back link from some black-listed web-sites will damage your rankings. Google know that a few
disreputable "black hat" WEBSITE POSITIONING consultants trade links to enhance their rankings. Once Google
discovers a really site (or someone reports such a site), the site can be removed from its catalog.
SEO Central-Bedfordshire Search Engine Optimisation