SEO can be a confusing venture for a lot of people. Even many so-called-experts can have a difficult time keeping a
website presents itself the search engines.
Primary... the search engines are constantly changing their algorithms to help bring you the most relevant website
listings for a search query. Search engines also change their algorithms to stay before dishonest companies that
quickly figure out how to manipulate the search results.
When the search engines change the way they list websites, you can find unscrupulous people who get right to work
racking your brains on how to cheat the system.
These people are using what's known since "Black Hat SEO" and if you are trying to run a legitimate website, stay
away from them at all expense! Sure your website will get a high listing rather rapidly using black hat solutions, but as
soon as the search engines figure out what you're doing, they will likely ban your website from their listings
altogether (for good). And definitely, they are going to figure it out.
Second... There's a great deal of misnomers about what's more important when it comes to SEO. A few so called SEO
gurus can have you believe page rank is it is important when it comes to search engine listings. This is simply not true.
Google page rank (or Google PR) is one important factor in regards to ranking a site for the search engines,
nevertheless SERPs (or Position in search results Page) is what really counts.
"Page Rank" is Google's manner of putting a number to the authority of a internet site. If they believe your site is
important, they'll provide higher PR.
But it doesn't mean the authority of your site will get you indexed on your behalf main keywords.
You can find thousands, perhaps even millions, of websites which happen to have a low page show up, but are listed
in the first page of the major search engines (including Google), for some top keywords. By contrast, there are just
as many high PR ranking web pages, which can be buried in "no mans land" in regards to the search engines (which
Additionally, the other major search engines (Google, MSN, Bing, and many hundreds smaller search engines) don't
really care about your "Google Page Rank" at all. They only like giving their visitors relevant search results.
So pay close attention to this... does one rather have a small Google PR of 1 or 2, and be listed on the first page of
the search results? Or does one rather have a high PR of 5 or 6, and be listed on the tenth page of the search
results, where no one will ever find you..? I do believe the answer is evident.
Among the list of websites I built for my other web business, hasn't experienced a Google PR greater than 2 for the
previous 4 years (due to the fact it's been live on the internet). But many experts have on the first page off major
search engines (with regard to my main keywords) for 3 1/2 these 4 years. I'll take the low PR and keep the high
listing any day with the week.
SEO Castlereagh Search Engine Optimisation